UserVoice is a product feedback management platform that gives software companies a structured way to collect, aggregate, and prioritise feature requests from customers, prospects, and internal teams — and close the feedback loop by communicating product decisions back to the people who requested them. It is the tool of record for product teams that want data-driven prioritisation driven by actual customer demand.
Product Overview
UserVoice solves the feedback chaos problem: without a dedicated tool, feature requests arrive through support tickets, sales call notes, CSM conversations, and ad-hoc customer emails — scattered across tools with no consistent priority signal. UserVoice creates a centralised feedback portal where customers can submit ideas, vote on existing requests, and follow specific items for updates. The votes are weighted by customer revenue, segment, or plan tier — allowing product teams to distinguish between a feature requested by ten enterprise customers worth $1M ARR versus fifty free-tier users. UserVoice's Salesforce and HubSpot integrations allow CSMs and AEs to log feedback directly from CRM records — creating a connection between product requests and deal/account context that gives product teams the business case data alongside the raw vote counts. When a feature ships, UserVoice automatically notifies all customers who voted for it — closing the feedback loop at scale.
Key Features
- Feedback Portal: Customer-facing idea submission and voting portal — centralise all feature requests into a single, searchable repository.
- Revenue-Weighted Prioritisation: Weight votes by customer ARR, segment, or plan tier — understand which requests come from your most valuable customers.
- CRM Integration for CSMs: Log customer feedback directly from Salesforce or HubSpot records — connect product requests to deal and account context.
- Status Updates & Notifications: Communicate roadmap status on requested features — automatically notify all voters when a feature ships.
- Internal Feedback Capture: Collect feedback from sales, CS, and support teams alongside direct customer submissions — aggregate all demand signals in one place.
Best For
Product management and customer success teams at B2B SaaS companies that receive high volumes of feature requests and want data-driven, revenue-weighted prioritisation — and a mechanism to close the feedback loop with customers at scale.
Pricing
Growth: $699/month. Pro: $999/month. Enterprise: custom. Free trial available.
Key Integrations
Salesforce, HubSpot, Jira, Azure DevOps, Zendesk, Intercom, Slack, Microsoft Teams, Segment, Zapier
Pros
- Revenue-weighted voting gives product teams the customer value context that raw vote counts lack
- CRM integration connects product feedback to sales pipeline and account health data
- Automatic notifications close the feedback loop at scale — no manual customer communications required
- Jira integration links approved features directly to engineering sprint workflows
Cons
- Pricing is high for early-stage companies — significant monthly investment before product-market fit
- Customer-facing portal requires active promotion to drive sufficient feedback volume
- Less suited for consumer-facing products where feedback volume and velocity differ from B2B SaaS
