Typeform is a form and survey platform built around a one-question-at-a-time conversational interface that dramatically improves completion rates. Revenue teams use Typeform for lead capture forms, customer satisfaction surveys, product feedback, and qualification questionnaires — where response rate is critical to data quality.
Product Overview
Typeform's key insight is that traditional multi-field forms are overwhelming — showing every question at once kills completion rates. By presenting one question at a time with large, engaging design, Typeform achieves completion rates up to 4x higher than traditional form tools. Its logic jump feature routes respondents through different question paths based on their answers, making it easy to build qualification forms that adapt to each lead's profile.
Key Features
- Conversational Interface: One-question-at-a-time presentation with large, beautiful design — consistently delivers higher completion rates.
- Logic Jumps: Route respondents to different questions based on previous answers — create adaptive, personalised survey paths.
- Hidden Fields: Pre-populate forms with CRM data (name, company, email) via URL parameters for a personalised experience.
- Response Analytics: Drop-off rates by question, completion rates, response trends, and exportable results.
- Integrations & Webhooks: Send responses to HubSpot, Salesforce, Slack, Zapier, or any endpoint in real time.
Best For
Marketing and RevOps teams that need high completion rates on lead gen forms, customer satisfaction surveys, or product feedback questionnaires — and want beautiful, on-brand form design.
Pricing
Free plan (10 questions, 10 responses/month). Basic at $25/month; Plus at $50/month; Business at $83/month. Annual billing saves up to 20%.
Key Integrations
HubSpot, Salesforce, Mailchimp, Slack, Zapier, Google Sheets, Airtable, Notion
Pros
- Best completion rates in the category
- Beautiful, on-brand design
- Logic jumps enable powerful adaptive surveys
- Quick to set up — no-code
Cons
- Response limits on lower plans
- Not suited for long, complex enterprise surveys
- Analytics less deep than dedicated survey platforms like Qualtrics
