SurveyMonkey is the world's leading online survey platform, used by over 17 million people to collect feedback from customers, employees, prospects, and market research panels. For RevOps and GTM teams, it provides a fast, flexible way to run NPS surveys, win/loss research, customer satisfaction studies, and market intelligence — without requiring a specialist research team.
Product Overview
SurveyMonkey's strength is its breadth: from a 2-question NPS pulse to a 30-question post-purchase survey, the platform handles any feedback collection use case with a drag-and-drop builder, 250+ expert-designed templates, and a respondent panel of 175 million people for market research. Its SurveyMonkey Genius feature uses AI to score survey quality before sending — flagging leading questions, excessive length, or confusing logic that might skew results. Integration with Salesforce and HubSpot allows survey responses to be tied to CRM records automatically, so customer satisfaction scores enrich account health views without manual data exports. SurveyMonkey Enterprise adds team management, custom branding, data governance controls, and HIPAA compliance for larger organisations.
Key Features
- Drag-and-Drop Survey Builder: Build surveys with 15+ question types, skip logic, and custom branding — using templates or starting from scratch.
- AI Survey Quality Scoring: SurveyMonkey Genius scores your survey before sending — flagging bias, complexity, and length issues that affect data quality.
- Respondent Panel: Access 175 million opted-in respondents globally for market research — target by demographics, industry, or job title.
- CRM Integration: Push survey responses to Salesforce or HubSpot — enrich contact and account records with NPS scores and feedback data.
- Results Analytics: Automatic charts, word clouds, sentiment analysis, and cross-tab filtering — visualise results without manual data processing.
Best For
RevOps, marketing, and customer success teams that need a reliable, easy-to-deploy survey platform for NPS, CSAT, win/loss research, and market intelligence — without specialist research tooling.
Pricing
Basic: Free (10 questions, 40 responses/survey). Individual plans from $25/month. Team Advantage: $25/user/month. Enterprise: custom.
Key Integrations
Salesforce, HubSpot, Marketo, Slack, Microsoft Teams, Zoom, Zapier, Google Sheets, Tableau, Power BI
Pros
- Market leader with massive recognition — respondents trust it
- AI quality scoring catches survey design errors before launch
- 175M respondent panel enables fast market research without recruiting
- Deep CRM integrations enrich account and contact records automatically
Cons
- Free and basic plans are heavily limited — meaningful use requires paid tiers
- Less specialised than dedicated NPS tools like Delighted for ongoing customer pulse
- Enterprise pricing can be high for teams that only need occasional surveying
