SocialBee is a social media scheduling platform built around a unique content category system that allows teams to organise posts into themed buckets, set posting schedules per category, and automatically recycle evergreen content — ensuring a consistent, balanced mix of content types without manually refilling the queue every week.
Product Overview
SocialBee's content category architecture solves the most common social media management problem: queue drought. Most scheduling tools work as a simple queue — when posts run out, publishing stops. SocialBee's category-based system divides content into buckets (Promotional, Educational, Curated, Evergreen, Seasonal) and assigns each category its own posting schedule and recycle rules. Evergreen posts in the Educational or Curated buckets automatically re-enter the queue after a set time period — meaning a library of 50 evergreen posts can sustain consistent publishing indefinitely without manual effort. SocialBee's AI content generation tool writes platform-specific post variations from a URL, article, or brief — generating separate copy for LinkedIn, Twitter, Instagram, and Facebook simultaneously. Its Workspaces feature allows teams or agencies to manage multiple brands within a single subscription, each with separate categories, schedules, and team members.
Key Features
- Content Categories: Organise posts into themed buckets with individual posting schedules — balance promotional, educational, and evergreen content automatically.
- Evergreen Recycling: Automatically re-queue evergreen posts after a set interval — sustain consistent publishing from a fixed content library without manual refilling.
- AI Post Generator: Generate platform-specific post variations from a URL, article, or brief — separate copy for LinkedIn, Twitter, Instagram, and Facebook in one action.
- Workspaces: Manage multiple brands or clients within one subscription — separate categories, schedules, and team members per workspace.
- Analytics & Best Time to Post: Engagement analytics with AI-recommended posting times per platform based on audience activity patterns.
Best For
Content marketers, consultants, and small teams with a library of evergreen content that want to maintain consistent posting without manually managing a queue — particularly those publishing educational and thought leadership content.
Pricing
Bootstrap: $29/month (1 workspace). Accelerate: $49/month (5 workspaces). Pro: $99/month (10 workspaces). Free trial available.
Key Integrations
Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, Google My Business, Canva, Zapier, Pocket
Pros
- Content category recycling eliminates the queue drought problem that affects most scheduling tools
- AI post generator creates platform-specific variations simultaneously — significant time saving
- Affordable pricing for multi-workspace management vs. agency-tier pricing elsewhere
- Best-time-to-post recommendations optimise reach without manual testing
Cons
- Less suitable for agencies with complex client approval workflows — simpler than Sendible or Loomly
- Analytics are functional but less detailed than Sprout Social or Brandwatch
- No native social listening or mention monitoring capabilities
