Sendible is a social media management platform purpose-built for agencies managing social media on behalf of multiple clients. Its multi-client dashboard, white-label reporting, client portal, and team permission structure make it the most agency-focused tool in the social media management category — giving agencies the infrastructure to scale client social management without proportionally increasing team size.
Product Overview
Sendible's agency-first architecture sets it apart: where tools like Buffer and Later are optimised for single-brand use, Sendible is built from the ground up for the agency workflow of managing dozens of brands across hundreds of social accounts simultaneously. Its dashboard allows account managers to switch between client workspaces instantly, with each client's accounts, content calendar, and reporting completely separated. The Content Library stores pre-approved content for each client that team members can schedule without re-approval — speeding up high-volume posting workflows. Sendible's white-label reporting generates branded PDF reports for each client with engagement metrics, growth, and best-performing content — automating the most time-consuming deliverable in client social media retainers. Its Canva integration allows designers to create and import graphics directly into scheduled posts without leaving the platform.
Key Features
- Multi-Client Dashboard: Manage all client accounts from one dashboard — instant workspace switching with fully separated client environments.
- White-Label Reporting: Generate branded PDF reports for each client with engagement, growth, and content performance metrics — automated monthly deliverables.
- Content Library: Store and reuse pre-approved content templates, images, and copy snippets per client — speed up high-volume scheduling workflows.
- Team Permissions: Granular user permissions per client — control which team members can post, approve, or view each client's accounts.
- Canva Integration: Design and import graphics directly from Canva into scheduled posts — no downloading and re-uploading required.
Best For
Social media agencies and freelancers managing multiple client accounts that need white-label reporting, multi-client workspace management, and team permissions without paying enterprise prices.
Pricing
Creator: $29/month (1 user, 6 services). Traction: $89/month (4 users). Scale: $199/month (7 users). Custom: enterprise. Free trial available.
Key Integrations
Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Google My Business, Canva, Google Analytics
Pros
- Agency-first architecture with white-label reporting is genuinely purpose-built for client social management
- Competitive pricing — significantly cheaper than Sprout Social for comparable agency functionality
- Canva integration streamlines the design-to-publish workflow for visual content
- Content Library reduces repeat approval overhead for high-volume clients
Cons
- Listening and monitoring capabilities are less deep than Brandwatch or Sprout Social
- UI feels less modern than Loomly or Buffer for non-agency use cases
- Mobile app is less polished than the desktop experience
RevOps Jobs-to-Be-Done
- Agency Social Media Management With Client Reporting — Manage social media for multiple clients with separate branded dashboards, content calendars, and white-label PDF reports — giving agencies a professional client deliverable without building reporting from scratch. KPI: Agencies deliver branded reports to 20+ clients monthly with zero manual data compilation
- Unified Social Inbox for Multi-Platform Engagement — Monitor and respond to comments, mentions, DMs, and reviews across all social platforms from one unified inbox — ensuring no customer engagement falls through the cracks. KPI: Response time to social comments improves from 48+ hours to under 4 hours with unified inbox
- Content Publishing With RSS Auto-Scheduling — Connect RSS feeds to automatically queue new blog posts and industry news articles for social sharing — keeping feeds active with relevant content without manual scheduling. KPI: Social posting frequency doubles with RSS auto-scheduling without additional manual effort
How It Fits Your Stack
Primary system of record: Standalone — Sendible manages social presence end-to-end for agencies and brands
Key integrations: Canva, Google Analytics, WordPress, RSS, Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok
Data flows: Content scheduled in Sendible → published across platforms → engagement tracked in unified inbox → analytics compiled into client reports
Security & Compliance
- SSO / SAML: Google OAuth
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR compliant
- Data residency: UK/EU
Implementation & Ownership
- Time to first value: 1–2 days — connect accounts, configure client workspaces, schedule first content
- Implementation complexity: Low
- Typical owners: Agency Social Media Manager, Brand Manager, Content Strategist
Pricing is per-user-plan rather than per-workspace — better value for larger teams than Planable; free 14-day trial; strong UK and European market presence
Proof & Buyer Signals
Ratings: G2: 4.5/5 (800+ reviews); Capterra: 4.5/5 (170+ reviews)
What buyers praise:
- Strong agency features
- White-label reporting
- Good unified inbox
Common complaints:
- UI less modern than Buffer or Planable
- Some automation features require higher tier
- Analytics not as deep as Sprout Social
Often Compared With
- Hootsuite — Hootsuite has broader enterprise integrations; Sendible is better value for agencies with white-label reporting and RSS auto-scheduling
- Planable — Planable has a cleaner content approval workflow; Sendible adds analytics, unified inbox, and white-label reporting for full agency operations
- Agorapulse — Agorapulse and Sendible are direct agency competitors; Agorapulse has a slightly better engagement inbox; Sendible has better RSS automation and content scheduling
