Planable is a social media content collaboration and approval platform that enables marketing teams and agencies to plan, review, and approve social content in a single visual workspace. It eliminates the email and spreadsheet approval chaos by bringing content, feedback, and sign-off into one place.
Product Overview
Planable's visual workspace mimics how social posts will appear on each platform, allowing stakeholders to review content in context before it goes live. Its multi-level approval workflow, threaded comments, and version history make it easy for teams and clients to collaborate on content without losing track of feedback.
Key Features
- Visual Content Preview: Shows how posts will appear on Instagram, Facebook, LinkedIn, and other platforms before publishing.
- Multi-Level Approval Workflow: Configurable approval chains that require sign-off from specific team members or clients before publishing.
- Threaded Comments: Feedback is attached directly to individual posts in context, not buried in email threads.
- Content Calendar: Drag-and-drop calendar view for planning and rescheduling content across all channels.
- Workspace Sharing: Invite clients or stakeholders to review and approve content in a shareable workspace without a login.
Best For
Social media agencies, freelancers, and in-house marketing teams that collaborate with clients or internal stakeholders on social content approvals.
Pricing
Free plan for 1 workspace. Basic at $11/user/month. Pro at $22/user/month. Enterprise plans available.
Key Integrations
Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Google Business Profile, Zapier
Pros
- Best-in-class content approval workflow for agencies and teams
- Visual preview reduces mistakes by showing exactly how posts will look
- Client collaboration without requiring a client login
Cons
- Limited publishing analytics compared to full social management platforms
- Not suitable as a standalone publishing tool without a scheduling platform
