Qwilr is a proposal and sales document platform that transforms static PDFs into interactive web pages with embedded video, dynamic pricing tables, and e-signature. Sales teams use Qwilr to create visually compelling proposals that engage buyers and accelerate deal closure.
Product Overview
Qwilr's drag-and-drop editor lets sales teams build branded proposals, pitch decks, and statements of work as interactive web pages. Prospect engagement tracking shows exactly which sections buyers viewed and for how long, while the built-in e-signature and payment integration lets deals close without leaving the document.
Key Features
- Interactive Web Proposals: Turns proposals into branded, mobile-responsive web pages with embedded video and interactive pricing.
- Buyer Engagement Analytics: Tracks which sections prospects viewed, time spent per section, and forwarding activity.
- Dynamic Pricing Tables: Lets buyers configure their own package by selecting options, quantities, and add-ons.
- E-Signature & Payments: Built-in electronic signature and Stripe payment integration for one-click deal closure.
- Template Library: Pre-built proposal and document templates for common sales document types.
Best For
B2B sales teams and agencies that send visually important proposals and want to replace static PDF documents with interactive, trackable web-based sales assets.
Pricing
Business from $35/user/month. Enterprise pricing available. Annual discounts apply.
Key Integrations
Salesforce, HubSpot, Pipedrive, Slack, Stripe, Zapier, Google Workspace
Pros
- Interactive pricing tables give buyers self-service flexibility in proposal configuration
- Engagement analytics reveal buyer interest and optimal follow-up timing
- Visually polished output elevates brand perception in the sales process
Cons
- Higher per-user price than simpler proposal tools like Proposify
- Learning curve for building complex branded templates initially
RevOps Jobs-to-Be-Done
- Interactive Web-Based Sales Proposals — Create sales proposals as interactive web pages with embedded video, pricing tables, ROI calculators, and e-signature — no PDFs. KPI: Increase proposal engagement time by 3x and improve close rates by 20% with interactive proposal experiences
- Deal Room and Buyer Experience — Provide a personalized deal room for each prospect that centralizes the proposal, relevant content, and the signing experience. KPI: Reduce buyer time-to-decision by removing friction from document sharing and back-and-forth email chains
- Proposal ROI and Analytics — Track how buyers engage with proposals — which sections they read, how long they viewed pricing, and when they share internally. KPI: Identify high-intent buying signals 48 hours earlier to improve follow-up timing and close rate
How It Fits Your Stack
Primary system of record: Salesforce or HubSpot CRM
Key integrations: Salesforce, HubSpot, Pipedrive, Slack, Stripe, Zapier
Data flows: CRM deal data populates proposal template; interactive proposal URL sent to buyer; engagement events feed CRM activity; signed proposals trigger deal close
Security & Compliance
- SSO / SAML: Google SSO and SAML
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II
- Data residency: US and AU (Australian-founded)
Implementation & Ownership
- Time to first value: 1–2 weeks
- Implementation complexity: Low — web-based, no design expertise required
- Typical owners: Sales Manager, Sales Operations, Account Executive
Australian-founded with strong adoption globally; particularly popular in agency and professional services contexts
Proof & Buyer Signals
Ratings: G2: 4.6/5 (700+ reviews)
What buyers praise:
- Beautiful and modern proposal format
- Engagement analytics are actionable
- Easy to create on-brand proposals
Common complaints:
- Web-page format doesn't work for all deal types
- Not a full CLM for post-signature management
Often Compared With
- Proposify — Proposify is more document-like with stronger pricing controls; Qwilr creates interactive web experiences that wow buyers
- Recapped — Recapped focuses on mutual action plans after the proposal; Qwilr specializes in the initial proposal and buyer engagement experience
- Oneflow — Oneflow handles the full contract lifecycle post-proposal; Qwilr focuses on the buyer-facing sales experience and initial engagement
