Piwik PRO is a privacy-first analytics and customer data platform designed for organizations in regulated industries including healthcare, finance, and government. It offers web analytics, tag management, consent management, and CDP capabilities with full data ownership and GDPR/HIPAA compliance.
Product Overview
Piwik PRO's analytics platform tracks website visitor behavior with the depth of Google Analytics while keeping data on the customer's own infrastructure or a private cloud — never on Piwik PRO's shared servers. Its integrated consent management platform and server-side tag manager make compliance-grade data collection straightforward.
Key Features
- Privacy-First Analytics: Full-featured web analytics with data ownership — hosted on your infrastructure or private cloud.
- Consent Manager: Integrated consent management platform for GDPR, CCPA, and HIPAA-compliant data collection.
- Customer Data Platform: First-party customer profiles built from behavioral and CRM data for personalization and audience activation.
- Tag Manager: Server-side and client-side tag management for analytics and marketing tools.
- Funnel & Session Analytics: Conversion funnels, session recordings, heatmaps, and user journey analysis.
Best For
Healthcare, finance, government, and enterprise organizations that need full-featured web analytics with GDPR/HIPAA compliance and data ownership.
Pricing
Free Core plan for up to 500k actions/month. Enterprise plans with additional modules priced on request.
Key Integrations
Google Ads, Facebook Ads, LinkedIn Ads, Salesforce, HubSpot, Looker, Snowflake
Pros
- Industry-leading privacy compliance features for regulated industries
- Full data ownership — data never shared with third-party servers
- Integrated consent management removes need for a separate CMP tool
Cons
- Enterprise features require custom pricing and can be expensive
- Interface is less polished than Google Analytics 4 for non-technical users
