People.ai automatically captures all sales activity — emails, meetings, and calls — from reps' inboxes and calendars and writes it to the CRM, eliminating manual data entry. This clean activity data then powers account intelligence, pipeline analytics, and forecasting.
Product Overview
The core problem People.ai solves is CRM data quality: reps don't log activity, so pipeline analytics are unreliable. By auto-capturing every interaction and matching it to the right CRM records, People.ai gives RevOps teams the data foundation they need. On top of that, it surfaces account engagement scores and buying committee maps.
Key Features
- Activity Capture: Auto-logs every email, meeting, and call to the correct CRM account and opportunity.
- Buying Committee Mapping: Identifies all stakeholders engaged in a deal and tracks their engagement levels.
- Account Intelligence: Scores accounts based on relationship strength and engagement trends.
- Pipeline Analytics: Accurate pipeline reporting powered by complete (not self-reported) activity data.
- Forecast Guidance: AI-driven deal scores and forecast recommendations based on historical patterns.
Best For
Enterprise sales organisations where poor CRM data quality is undermining analytics, forecasting, and coaching — particularly those on Salesforce.
Pricing
Custom enterprise pricing. Contact People.ai for a quote.
Key Integrations
Salesforce, Microsoft Dynamics, Gong, Outreach, Salesloft, Gmail, Outlook, Zoom
Pros
- Solves the CRM data quality problem at source
- Strong account engagement insights
- Enterprise-grade security
Cons
- Expensive
- Privacy concerns around email capture
- Requires buy-in from reps and leadership
RevOps Jobs-to-Be-Done
- Automated CRM Activity Capture — Automatically capture and attribute all rep activities — emails, calls, meetings — to the correct CRM accounts and opportunities. KPI: Increase CRM activity data completeness from 30% to 95% without any change in rep behavior
- Pipeline Attribution and Health Analytics — Analyze which activities and engagement patterns correlate with deal progression to identify the behaviors that drive revenue. KPI: Identify top 3 activity drivers for deal velocity and improve average sales cycle length by 15%
- Account Engagement Scoring — Score every account by the depth and quality of stakeholder engagement across all rep activities to prioritize high-intent accounts. KPI: Improve AE focus on accounts with genuine buying intent by 30% with engagement-based account scoring
How It Fits Your Stack
Primary system of record: Salesforce CRM (deeply native)
Key integrations: Salesforce, Gmail, Outlook, Zoom, Gong, Chorus, Clari, LinkedIn Sales Navigator
Data flows: Email, calendar, and call data captured and matched to Salesforce records automatically; engagement scores and activity insights surfaced in Salesforce and analytics dashboards
Security & Compliance
- SSO / SAML: SAML 2.0 and Okta
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, ISO 27001
- Data residency: US
Implementation & Ownership
- Time to first value: 2–4 weeks
- Implementation complexity: Medium — email/calendar connection and Salesforce field mapping
- Typical owners: VP Revenue Operations, VP Sales, CRO
Enterprise-grade activity capture; acquired by ARYA.ai; strong integration ecosystem with Gong, Clari, and major sales platforms
Proof & Buyer Signals
Ratings: G2: 4.4/5 (200+ reviews)
What buyers praise:
- Best automatic activity capture for Salesforce
- Account engagement scoring is actionable
- Strong enterprise integrations
Common complaints:
- Complex initial configuration for some CRM setups
- Pricing reflects enterprise positioning
Often Compared With
- Revenue.io — Revenue.io focuses on real-time call guidance and revenue forecasting; People.ai specializes in retroactive activity capture and pipeline attribution analytics
- Jiminny — Jiminny focuses on call coaching; People.ai captures all activity types (email, meetings, calls) and attributes them to pipeline for revenue analytics
- Convin — Convin analyzes call content for QA and coaching; People.ai captures activity data across all communication channels for pipeline attribution
