People.ai automatically captures all sales activity — emails, meetings, and calls — from reps' inboxes and calendars and writes it to the CRM, eliminating manual data entry. This clean activity data then powers account intelligence, pipeline analytics, and forecasting.
Product Overview
The core problem People.ai solves is CRM data quality: reps don't log activity, so pipeline analytics are unreliable. By auto-capturing every interaction and matching it to the right CRM records, People.ai gives RevOps teams the data foundation they need. On top of that, it surfaces account engagement scores and buying committee maps.
Key Features
- Activity Capture: Auto-logs every email, meeting, and call to the correct CRM account and opportunity.
- Buying Committee Mapping: Identifies all stakeholders engaged in a deal and tracks their engagement levels.
- Account Intelligence: Scores accounts based on relationship strength and engagement trends.
- Pipeline Analytics: Accurate pipeline reporting powered by complete (not self-reported) activity data.
- Forecast Guidance: AI-driven deal scores and forecast recommendations based on historical patterns.
Best For
Enterprise sales organisations where poor CRM data quality is undermining analytics, forecasting, and coaching — particularly those on Salesforce.
Pricing
Custom enterprise pricing. Contact People.ai for a quote.
Key Integrations
Salesforce, Microsoft Dynamics, Gong, Outreach, Salesloft, Gmail, Outlook, Zoom
Pros
- Solves the CRM data quality problem at source
- Strong account engagement insights
- Enterprise-grade security
Cons
- Expensive
- Privacy concerns around email capture
- Requires buy-in from reps and leadership
