Pendo is a product experience platform that combines product analytics, in-app guidance, and user feedback collection in a single tool. It gives product, customer success, and RevOps teams deep visibility into how users interact with their SaaS product — and the ability to act on that data through in-app messages, walkthroughs, and NPS surveys without writing code.
Product Overview
Pendo's analytics layer tracks every click, page view, and feature interaction automatically — without requiring engineering to instrument events manually. This retroactive data capture means product and CS teams can analyse feature adoption, identify where users get stuck, and measure the impact of onboarding changes without waiting for an engineering sprint. Pendo's in-app guidance module (Guides) allows non-technical teams to build tooltips, walkthroughs, banners, and modals that trigger based on user behaviour — driving feature adoption, delivering announcements, and collecting NPS scores at the right moment in the user journey. For RevOps teams, Pendo is particularly valuable for connecting product usage signals to CRM health scoring and identifying expansion-ready accounts.
Key Features
- Codeless Product Analytics: Automatic capture of all user interactions — page views, clicks, feature usage — without engineering instrumentation.
- In-App Guides: Build tooltips, walkthroughs, and announcements that trigger based on user behaviour — no code required.
- NPS & Surveys: Deploy in-app NPS surveys and custom feedback polls — segment responses by user attributes, plan, or feature usage.
- Feature Adoption Tracking: Measure adoption rates for every feature — identify underused capabilities and target users for in-app education.
- Retention Analytics: Cohort retention analysis and path analytics — understand the behaviours that predict long-term engagement and churn.
Best For
Product, customer success, and RevOps teams at B2B SaaS companies that want deep product usage analytics and in-app engagement tools — without relying on engineering resources for every experiment.
Pricing
Free plan (up to 500 MAU). Growth: custom. Portfolio: custom. Enterprise: custom. Pricing based on MAU.
Key Integrations
Salesforce, HubSpot, Zendesk, Amplitude, Segment, Slack, Intercom, Marketo, Gainsight, ChurnZero
Pros
- Codeless auto-capture eliminates engineering dependency for product analytics
- In-app guides drive feature adoption without dev sprints
- NPS in-app collection gets higher response rates than email surveys
- Strong CS and RevOps use case — connects product signals to CRM health scoring
Cons
- Pricing is not transparent — requires sales conversation for most tiers
- Full value requires connecting to CRM and CS platforms for RevOps use cases
- Analytics depth is less than specialist tools like Mixpanel for complex event analysis
