Openprise is a revenue operations data automation platform that cleans, enriches, and routes data across Salesforce, Marketo, and other GTM systems. It automates complex data operations — deduplication, normalization, lead routing, and enrichment — without requiring manual processes or developer resources.
Product Overview
Openprise serves as the data layer for revenue operations teams, executing automated rules that keep CRM and MAP data accurate and actionable. Its no-code workflow builder handles everything from account-to-contact matching and deduplication to waterfall enrichment across multiple data providers and territory-based lead assignment.
Key Features
- Data Cleansing & Normalization: Standardizes company names, job titles, phone formats, and industry codes across CRM and MAP records.
- Lead-to-Account Matching: Matches leads to accounts using fuzzy matching on company name, domain, and address data.
- Deduplication: Identifies and merges duplicate contacts, leads, and accounts with configurable merge rules.
- Waterfall Enrichment: Sequences enrichment across multiple data providers (ZoomInfo, Clearbit, etc.) to maximize fill rates.
- Lead Routing: Routes leads to the correct owner based on territory, vertical, company size, or round-robin rules.
Best For
Revenue operations teams at mid-market and enterprise companies running Salesforce and Marketo who need to automate data management and lead operations at scale.
Pricing
Custom pricing based on CRM record volume and data operations. Contact Openprise for a quote.
Key Integrations
Salesforce, Marketo, HubSpot, ZoomInfo, Clearbit, Cognism, 6sense, Eloqua
Pros
- No-code platform makes complex data operations accessible to RevOps teams
- Waterfall enrichment maximizes data completeness across multiple providers
- Handles both real-time and batch data operations
Cons
- Implementation and rule configuration requires dedicated RevOps expertise
- Enterprise pricing reflects the complexity of the use case
