Oktopost is a social media management platform purpose-built for B2B marketing teams. Unlike consumer-focused social tools, Oktopost connects social media activity to pipeline and revenue metrics, making it easy for B2B marketers to prove the business impact of their social programs.
Product Overview
Oktopost provides a full social media management suite — publishing, engagement, listening, and analytics — built with B2B attribution in mind. Its employee advocacy module enables entire organizations to amplify brand content, while its integration with marketing automation platforms ties social interactions to leads, opportunities, and revenue.
Key Features
- B2B Social Attribution: Tracks how social interactions contribute to lead generation and pipeline through MAP and CRM integration.
- Employee Advocacy: Empowers employees to share company content on personal social profiles with pre-approved message suggestions.
- Social Listening: Monitors brand mentions, competitor activity, and industry keywords across social networks.
- Campaign Management: Organizes social content by campaign with tagging, analytics, and performance comparison by campaign.
- Marketing Automation Integration: Connects with Marketo, HubSpot, Salesforce, and Eloqua to attribute social touches to the lead funnel.
Best For
B2B marketing teams that run social media programs and need to connect social activity to pipeline and revenue, rather than just engagement metrics.
Pricing
Custom pricing based on users and features. Contact Oktopost for a demo and quote.
Key Integrations
Salesforce, Marketo, HubSpot, Eloqua, LinkedIn, Twitter/X, Facebook, Instagram
Pros
- Only social management platform designed specifically for B2B revenue attribution
- Employee advocacy module scales brand reach without additional ad spend
- Deep marketing automation integrations for full-funnel social attribution
Cons
- Not suitable for B2C social programs focused on community building
- Premium pricing compared to general-purpose social tools
