Map My Customers is a field sales CRM and territory management platform that gives outside sales reps a map-based view of their accounts, prospects, and routes — enabling them to plan more efficient field visit schedules, track account coverage, and log field activity from mobile. It is the leading tool for pharmaceutical, medical device, CPG, and specialty trade field sales teams that manage large geographic territories.
Product Overview
Map My Customers addresses the fundamental challenge of field sales management: outside reps cover geographic territories with dozens or hundreds of accounts, and without visualisation, they default to visiting the same familiar accounts repeatedly while high-potential prospects in adjacent areas go uncovered. Map My Customers places every account and prospect on an interactive map with colour-coded status indicators — showing account tier, visit recency, and activity status at a glance. Its Route Optimizer calculates the most time-efficient sequence for a day of field visits, reducing drive time and increasing the number of calls a rep can make in a day. Its mobile app allows reps to log calls, update account records, and add notes immediately after each visit — solving the CRM adoption problem that plagues field sales teams who return to the office to do data entry hours after visits. Revenue operations managers can view territory heat maps showing account coverage density, identify under-visited areas, and rebalance territories based on account potential and rep capacity.
Key Features
- Account Map View: Interactive map of all accounts and prospects with colour-coded status — see territory coverage, visit recency, and account tier at a glance.
- Route Optimizer: Calculate the most time-efficient visit sequence for a day of field calls — reduce drive time and maximise daily call volume.
- Mobile CRM Logging: Log calls, notes, and account updates from mobile immediately after each visit — solve field sales CRM adoption without desk-based data entry.
- Territory Heat Maps: Visualise account coverage density across territories — identify under-visited areas and rebalance territories based on potential.
- Activity Tracking: Track field rep activity — calls, visits, check-ins, and account progress — with full visibility for managers in real time.
Best For
Outside sales teams in pharmaceutical, medical device, CPG, specialty trade, and distribution industries that manage large geographic territories and need map-based account visualisation, route optimisation, and mobile CRM logging.
Pricing
Starter: $60/user/month. Growth: $90/user/month. Enterprise: custom. Free trial available.
Key Integrations
Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics, Google Maps, Slack, Zapier, QuickBooks, Google Calendar
Pros
- Map-based territory visualisation reveals coverage gaps invisible in list-based CRM views
- Route optimisation reduces drive time — directly increases daily call volume for field reps
- Mobile-first CRM logging solves the field sales data entry problem that kills CRM adoption
- Best-in-class for industries with geographic territory management needs
Cons
- Less suitable for inside sales or non-geographic territory structures
- CRM functionality is supplemental to map and routing — not a replacement for a full-featured CRM
- Pricing per user adds up quickly for large field sales organisations
RevOps Jobs-to-Be-Done
- Field Sales Territory Management — Manage and visualize field sales territories with account mapping, route planning, and visit scheduling in a mobile-first interface. KPI: Increase rep field coverage by 25% through optimized routing and territory awareness
- Pipeline Visualization for Field Reps — See all pipeline opportunities plotted geographically to prioritize in-person visits to high-value accounts. KPI: Improve win rates on deals that received field visits by focusing reps on highest-value geographies
- Rep Activity Tracking — Capture GPS check-ins, visit notes, and follow-up tasks from the field and sync automatically to CRM. KPI: Achieve 85%+ CRM activity logging compliance without manual data entry
How It Fits Your Stack
Primary system of record: Salesforce, HubSpot, or standalone
Key integrations: Salesforce, HubSpot, Pipedrive, Zoho CRM, Google Maps
Data flows: CRM account and deal data mapped to geographic coordinates; field activity syncs back to CRM; territory assignments managed in the platform
Security & Compliance
- SSO / SAML: Google SSO
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II
- Data residency: US
Implementation & Ownership
- Time to first value: 1–2 weeks
- Implementation complexity: Low — quick CRM connection and team onboarding
- Typical owners: Field Sales Manager, Sales Operations, Regional Sales Director
Strong fit for distribution, manufacturing, and med-device companies with large field teams
Proof & Buyer Signals
Ratings: G2: 4.6/5 (300+ reviews)
What buyers praise:
- Excellent mobile app UX
- Pipeline mapping is genuinely useful
- Easy CRM data sync
Common complaints:
- Desktop admin interface less polished
- Advanced analytics require premium tier
Often Compared With
- Badger Maps — Badger Maps focuses on route optimization; Map My Customers has stronger pipeline visualization and CRM-native feel
- Fullcast — Fullcast is for RevOps territory planning; Map My Customers is the daily execution tool for individual field reps
- Salesflare — Salesflare is a CRM with pipeline management; Map My Customers adds the geographic field layer for teams doing in-person selling
