Map My Customers is a field sales CRM and territory management platform that gives outside sales reps a map-based view of their accounts, prospects, and routes — enabling them to plan more efficient field visit schedules, track account coverage, and log field activity from mobile. It is the leading tool for pharmaceutical, medical device, CPG, and specialty trade field sales teams that manage large geographic territories.
Product Overview
Map My Customers addresses the fundamental challenge of field sales management: outside reps cover geographic territories with dozens or hundreds of accounts, and without visualisation, they default to visiting the same familiar accounts repeatedly while high-potential prospects in adjacent areas go uncovered. Map My Customers places every account and prospect on an interactive map with colour-coded status indicators — showing account tier, visit recency, and activity status at a glance. Its Route Optimizer calculates the most time-efficient sequence for a day of field visits, reducing drive time and increasing the number of calls a rep can make in a day. Its mobile app allows reps to log calls, update account records, and add notes immediately after each visit — solving the CRM adoption problem that plagues field sales teams who return to the office to do data entry hours after visits. Revenue operations managers can view territory heat maps showing account coverage density, identify under-visited areas, and rebalance territories based on account potential and rep capacity.
Key Features
- Account Map View: Interactive map of all accounts and prospects with colour-coded status — see territory coverage, visit recency, and account tier at a glance.
- Route Optimizer: Calculate the most time-efficient visit sequence for a day of field calls — reduce drive time and maximise daily call volume.
- Mobile CRM Logging: Log calls, notes, and account updates from mobile immediately after each visit — solve field sales CRM adoption without desk-based data entry.
- Territory Heat Maps: Visualise account coverage density across territories — identify under-visited areas and rebalance territories based on potential.
- Activity Tracking: Track field rep activity — calls, visits, check-ins, and account progress — with full visibility for managers in real time.
Best For
Outside sales teams in pharmaceutical, medical device, CPG, specialty trade, and distribution industries that manage large geographic territories and need map-based account visualisation, route optimisation, and mobile CRM logging.
Pricing
Starter: $60/user/month. Growth: $90/user/month. Enterprise: custom. Free trial available.
Key Integrations
Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics, Google Maps, Slack, Zapier, QuickBooks, Google Calendar
Pros
- Map-based territory visualisation reveals coverage gaps invisible in list-based CRM views
- Route optimisation reduces drive time — directly increases daily call volume for field reps
- Mobile-first CRM logging solves the field sales data entry problem that kills CRM adoption
- Best-in-class for industries with geographic territory management needs
Cons
- Less suitable for inside sales or non-geographic territory structures
- CRM functionality is supplemental to map and routing — not a replacement for a full-featured CRM
- Pricing per user adds up quickly for large field sales organisations
