Livestorm is an all-in-one webinar and video conferencing platform that enables marketing, sales, and HR teams to host interactive online events — from demand generation webinars and product demos to internal training sessions and virtual meetings. It is a browser-based, no-download platform with built-in email automation, analytics, and CRM integrations.
Product Overview
Livestorm's differentiation is its no-download browser-based experience: attendees join directly in the browser without installing software — reducing friction and improving show-up rates compared to platforms that require app downloads. This makes it particularly strong for external-facing events where prospects are reluctant to install unfamiliar software. The platform covers the full event lifecycle — customisable registration pages, automated reminder sequences, live event engagement tools, and post-event analytics — without requiring separate email marketing or landing page tools. Compared to Demio (marketing-focused, simpler analytics), Livestorm covers a wider range of event types including internal virtual meetings, team training, and customer webinars in one tool. Compared to ON24 (enterprise-heavy, complex), Livestorm is more accessible for mid-market teams. Its integrations with HubSpot, Salesforce, and Marketo enable attendee data and engagement metrics to flow directly into marketing automation and CRM workflows.
Key Features
- Browser-Based Attendance: Attendees join webinars directly in the browser without downloading any software — reduce show-up drop-off from installation friction on external-facing events.
- Registration & Email Automation: Customisable registration pages and automated confirmation, reminder, and follow-up email sequences — manage the full event communication flow without a separate email tool.
- Engagement & Analytics: Live polls, Q&A, chat, and reaction tools — track attendance duration, engagement rate, and question activity per attendee for post-event follow-up prioritisation.
- On-Demand Replay: Automatically publish event recordings as on-demand replays with registration and analytics tracking — extend lead generation beyond the live event.
- CRM & MAP Integration: Push attendee data, engagement scores, and replay views to HubSpot, Salesforce, and Marketo — trigger personalised follow-up based on specific event participation data.
Best For
Mid-market marketing, sales, and HR teams that want one platform for both external-facing webinars and internal virtual events — particularly those prioritising friction-free attendee experience and organisations that regularly run events for external prospects who may resist installing software.
Pricing
Free plan with limited features. Pro plan from approximately $99/month. Business plans with custom pricing. Contact for details.
Key Integrations
HubSpot, Salesforce, Marketo, Pipedrive, ActiveCampaign, Slack, Zapier, Stripe, Calendly, Intercom
Pros
- Browser-based no-download attendance reduces show-up friction meaningfully for external prospect events
- Single platform covers both external webinars and internal team events — avoids separate tools for each use case
- Built-in email automation removes dependency on a separate MAP for event communication sequences
- Free plan allows teams to evaluate the platform before committing to paid tiers
Cons
- Enterprise production customisation less deep than ON24 for large-scale virtual conferences and branded event experiences
- Engagement analytics less granular than Demio's intent scoring for post-event sales follow-up prioritisation
- Video quality and reliability at high attendee counts can be inconsistent compared to platforms with dedicated video infrastructure
RevOps Jobs-to-Be-Done
- Frictionless product demos and sales webinars — Sales and demand gen teams use Livestorm for product demos and prospect webinars — with no-download browser access reducing prospect friction, and automatic CRM logging of attendees and their engagement. KPI: Increase webinar show rate by 20% with no-download access; auto-log all attendees to HubSpot in real-time
- Automated registration, reminder, and follow-up workflows — Marketing ops teams use Livestorm's built-in automation to send registration confirmations, event reminders at custom intervals, and post-event follow-up sequences — all without a separate MAP for basic webinar programs. KPI: Automate full webinar communication workflow with zero MAP dependency; increase show rate from 40% to 55% with optimized reminders
- Pan-European enterprise webinar compliance and hosting — European marketing teams use Livestorm's GDPR-first, EU-hosted platform for customer and prospect webinars — ensuring data residency compliance without the complexity of ON24 or Zoom's enterprise setup. KPI: Run compliant EU webinar program with zero data residency concerns; faster procurement approval vs. US-hosted tools
How It Fits Your Stack
Primary system of record: HubSpot or Salesforce (MAP/CRM) — Livestorm feeds registration and attendance data
Key integrations: HubSpot, Salesforce, Marketo, Slack, Zapier, Intercom, ActiveCampaign
Data flows: Livestorm manages registration pages, event delivery, and post-event recording hosting. Attendee data and engagement signals sync to CRM/MAP via native integrations. Recordings can be gated and added to a content library.
Security & Compliance
- SSO / SAML: Yes (SAML, SSO)
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: EU (French company — strong GDPR alignment)
Implementation & Ownership
- Time to first value: Same day — first event set up in under 1 hour
- Implementation complexity: Low
- Typical owners: Marketing Manager, Demand Generation, Marketing Ops
Livestorm is the leading modern webinar platform for European companies and SMB/mid-market teams. Its browser-based no-download UX differentiates it from Zoom Webinar and GoTo. Strong for teams running 1–20 webinars per month that need CRM integration without ON24's enterprise complexity.
Proof & Buyer Signals
Ratings: 4.4/5 on G2 (400+ reviews)
What buyers praise:
- No download barrier for attendees
- Beautiful event pages
- HubSpot integration works great
- GDPR-compliant EU hosting
Common complaints:
- Less powerful than ON24 for large enterprises
- Limited engagement analytics vs. ON24
- Video quality can vary on lower bandwidth
Often Compared With
- ON24 — ON24 has deeper MAP integration and enterprise virtual event scale; Livestorm wins on ease of setup, modern UX, and EU data residency.
- GoTo Webinar — GoTo Webinar is more established with a larger user base; Livestorm wins on modern browser-based UX and better CRM integrations.
- Zoom — Zoom Webinar is the default for teams already on Zoom; Livestorm wins on purpose-built registration workflows, CRM integration, and webinar-specific analytics.
