Hyros is an AI-powered ad tracking and revenue attribution platform designed for high-spend digital advertisers — primarily direct-to-consumer and info-product companies — who need accurate cross-platform attribution after iOS privacy changes degraded native ad platform reporting. It uses first-party tracking and AI to attribute revenue back to specific ads and campaigns.
Product Overview
Hyros was built specifically to address the attribution crisis caused by iOS 14+ privacy changes, which broke the pixel-based tracking that Facebook and Google Ads relied on for conversion reporting. Its first-party tracking approach — using server-side event tracking and AI stitching of user journeys across sessions and devices — produces attribution data that native ad platform attribution can no longer reliably deliver. For high-spend advertisers running $50K+ monthly across multiple platforms, the difference between accurate and inaccurate ROAS data directly determines budget allocation decisions worth tens of thousands of dollars. Hyros' AI attribution analyses full customer journeys — including the organic touchpoints between paid ad exposures — to produce multi-touch attribution that reflects actual purchase paths.
Key Features
- Server-Side Tracking: First-party, server-side conversion tracking that bypasses ad blocker and browser privacy restrictions.
- AI Multi-Touch Attribution: Machine learning attribution model that stitches cross-session and cross-device journeys to accurately credit revenue.
- Cross-Platform Reporting: Unified reporting across Facebook, Google, TikTok, and other ad platforms in one dashboard.
- ROAS Optimisation: True ROAS calculation per ad, ad set, and campaign — enabling accurate budget reallocation based on actual revenue.
- Lead Journey Tracking: Tracks the full path from first ad click through lead, trial, and conversion — including multi-session journeys.
Best For
High-spend direct-to-consumer and B2B advertisers running $50K+ monthly on paid social and search who need accurate multi-platform attribution after iOS privacy changes.
Pricing
Premium pricing based on ad spend — typically $500–2,000+/month. Contact for custom pricing.
Key Integrations
Facebook Ads, Google Ads, TikTok Ads, YouTube Ads, Shopify, ClickFunnels, Kajabi, Salesforce, HubSpot, Zapier
Pros
- First-party server-side tracking delivers attribution accuracy iOS privacy changes destroyed
- Cross-platform ROAS comparison enables better budget allocation across channels
- AI stitching handles the cross-session, cross-device journeys that pixel tracking misses
- Used by the highest-spend direct advertisers as a proof point of accuracy
Cons
- Very high price point — only justifiable for high-volume ad spenders
- Primarily focused on DTC and info-product use cases — less proven for complex B2B attribution
- Implementation requires developer involvement for server-side event setup
RevOps Jobs-to-Be-Done
- Ad Attribution for High-Ticket Sales — Track which ads generate revenue for high-ticket offers, info products, and coaching programs where conversion cycles are long. KPI: Recover 30–40% of ROAS data lost to iOS privacy changes with Hyros' AI-powered attribution tracking
- Multi-Channel Ad ROI Tracking — Connect revenue from CRM or Stripe directly to Facebook, Google, and YouTube ad campaigns for accurate ROAS calculation. KPI: Accurately measure true ad ROAS across all channels, eliminating platform-reported data discrepancies
- Phone Call Attribution — Attribute phone call conversions back to originating ad campaigns using dynamic number insertion and call tracking. KPI: Capture 100% of phone-sourced revenue in attribution models, including offline sales from inbound calls
How It Fits Your Stack
Primary system of record: Payment platforms (Stripe, PayPal) and CRM
Key integrations: Stripe, Shopify, ClickFunnels, Salesforce, Facebook Ads, Google Ads, YouTube Ads, Kajabi
Data flows: Ad click data captured with AI tracking; revenue events from payment/CRM feed attribution engine; revenue attributed back to originating ad at individual user level
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: GDPR compliant
- Data residency: US
Implementation & Ownership
- Time to first value: 1–2 weeks
- Implementation complexity: Low to medium — tracking script + ad account connections
- Typical owners: Marketing Director, Media Buyer, Growth Marketer
Built specifically for direct response marketers and high-ticket B2C/info business models; less suited for enterprise B2B
Proof & Buyer Signals
Ratings: G2: 4.5/5 (100+ reviews)
What buyers praise:
- Solves iOS attribution loss better than other tools
- Accurate cross-channel ROAS
- Great for high-ticket offer tracking
Common complaints:
- Premium pricing vs simpler attribution tools
- Not designed for enterprise B2B marketing teams
Often Compared With
- Northbeam — Northbeam targets D2C e-commerce brands; Hyros is built for high-ticket coaches, info marketers, and agencies with long-cycle phone sales
- Triple Whale — Triple Whale is purpose-built for Shopify/e-commerce; Hyros handles high-ticket non-ecommerce funnels and offline call conversions
- Rockerbox — Rockerbox serves enterprise marketing teams; Hyros is purpose-built for performance marketers running high-ticket or info product funnels
Frequently Asked Questions
What is Hyros used for?
Hyros is an AI-powered ad tracking and revenue attribution platform designed for high-spend digital advertisers — primarily direct-to-consumer and info-product companies — who need accurate cross-platform attribution after iOS privacy changes degraded native ad platform reporting. It uses first-part
How much does Hyros cost?
Hyros pricing: Premium pricing based on ad spend — typically $500–2,000+/month. Contact for custom pricing.
What does Hyros integrate with?
Hyros integrates with Stripe, Shopify, ClickFunnels, Salesforce, Facebook Ads, Google Ads, YouTube Ads, Kajabi.
What security certifications does Hyros have?
Hyros holds: GDPR compliant.
Who is Hyros best for?
High-spend direct-to-consumer and B2B advertisers running $50K+ monthly on paid social and search who need accurate multi-platform attribution after iOS privacy changes.
What are the best Hyros alternatives?
The tools most often compared with Hyros are Northbeam, Triple Whale, Rockerbox.
