Hotjar is the most widely used user experience analytics tool, helping over a million websites understand how visitors actually behave on their pages. Its combination of heatmaps, session recordings, and on-site feedback tools makes it the fastest way to identify UX friction and conversion barriers without a dedicated research team.
Product Overview
Hotjar's heatmaps visualise where users click, move, and scroll on any page, revealing which content gets attention and where visitors lose interest. Session recordings capture individual user journeys, letting teams watch exactly what happened before a conversion or drop-off. Feedback widgets — ratings, open text, NPS — collect qualitative data in the moment. For RevOps teams, Hotjar is particularly valuable for optimising trial conversion flows, demo request forms, and pricing pages.
Key Features
- Heatmaps: Click, move, and scroll heatmaps on any page — see exactly what users interact with (and what they ignore).
- Session Recordings: Watch individual user sessions with rage-click and u-turn detection to surface frustration points.
- Feedback Widgets: Embedded rating prompts and open text widgets that collect in-context user feedback without interrupting the journey.
- Surveys: On-page and post-session surveys with skip logic and NPS question types to gather qualitative data at scale.
- Funnels: Multi-step conversion funnel analysis showing drop-off rate at each step with linked session recordings.
Best For
Marketing, product, and UX teams at companies with public-facing websites — especially those focused on improving landing page conversion, trial sign-up flows, or self-serve checkout.
Pricing
Free plan (35 daily sessions). Plus at $32/month; Business at $80/month; Scale on request. Annual billing saves up to 20%.
Key Integrations
Google Analytics, Segment, HubSpot, Slack, Zapier, Optimizely, Google Tag Manager
Pros
- Easiest setup of any UX tool — one script tag
- Generous free plan for small sites
- Heatmaps + recordings + surveys in one tool
- Great for fast UX wins without a research team
Cons
- Session recordings consume storage quickly on high-traffic sites
- Less powerful than FullStory for enterprise-scale analysis
- Heatmap data not real-time
