Gong is the category-defining revenue intelligence platform that records, transcribes, and analyses every sales call, email, and meeting to surface insights that help teams win more deals. It is the gold standard for conversation intelligence in enterprise B2B sales.
Product Overview
Gong captures the full customer interaction history — calls, video meetings, and emails — and uses AI to identify winning behaviours, flag risk signals, and track deal progress. Sales leaders can use Gong to coach reps at scale, and RevOps teams use it to understand what is actually happening in deals vs what CRM data shows.
Key Features
- Call Recording & Transcription: Automatic recording and AI-generated transcription of every sales call and video meeting.
- Deal Intelligence: Tracks engagement levels, stakeholder involvement, and next steps per deal.
- Coaching Hub: Managers can annotate calls, set scorecards, and track rep improvement over time.
- Forecast: AI-powered pipeline forecast with deal-level risk signals drawn from actual conversations.
- Market Intelligence: Aggregates competitor mentions, objection themes, and market trends across all calls.
Best For
Mid-market and enterprise B2B sales teams with inside sales or video-first processes that want to improve coaching, win rates, and forecast accuracy.
Pricing
Custom pricing — typically $100–$200/user/month depending on modules. Platform fee plus per-seat pricing.
Key Integrations
Salesforce, HubSpot, Outreach, Salesloft, Zoom, Google Meet, Teams, Slack
Pros
- Best conversation intelligence on the market
- Deep deal insights
- Strong coaching tools
- Excellent Salesforce integration
Cons
- Expensive
- Can feel intrusive for reps initially
- Requires cultural adoption effort
