FullStory is an enterprise digital experience intelligence platform that captures every user interaction across web and mobile, enabling teams to replay sessions, analyse funnels, and search user behaviour with data-driven precision. It is the go-to choice for large e-commerce brands, SaaS companies, and financial services firms that need production-grade session analytics.
Product Overview
FullStory's DX Data engine automatically captures all user interactions — clicks, inputs, page views, errors — and structures them as queryable data. Unlike basic session recorders, FullStory lets teams search across millions of sessions (e.g., "show me all users who rage-clicked the checkout button in the last 7 days") and immediately watch the relevant recordings. Its Frustration Signals — rage clicks, dead clicks, error clicks — automatically surface UX problems without manual tagging.
Key Features
- Session Replay: Pixel-perfect playback of any user session across web and mobile, with full event timeline and network data.
- Frustration Signals: Automated detection of rage clicks, dead clicks, thrash clicks, and error clicks across all sessions.
- Data Studio: Build charts and funnels by querying structured session data — no custom instrumentation needed.
- Omnisearch: Full-text search across all captured interactions — find sessions matching specific actions or errors instantly.
- Privacy Controls: Granular element-level data masking and privacy rules to redact sensitive PII before capture.
Best For
Enterprise product, UX, and engineering teams at high-traffic websites and apps who need scalable session analytics, automated frustration detection, and queryable interaction data.
Pricing
Business and Enterprise plans — custom pricing based on sessions per month. Typically $2,000–$20,000+/year. Free trial available.
Key Integrations
Salesforce, Segment, Amplitude, Mixpanel, BigQuery, Jira, Slack, Optimizely
Pros
- Enterprise-grade session analytics with queryable data
- Automatic frustration signal detection
- Excellent privacy controls
- Cross-platform (web + mobile)
Cons
- Expensive relative to Hotjar/Clarity
- Setup and configuration requires more effort
- Can feel overwhelming for small teams
