Folk is a modern, lightweight CRM designed for teams that want the flexibility of a spreadsheet with the structure of a CRM. Used by founders, investors, agencies, and GTM teams, it is particularly popular for managing relationships that don't fit the rigid Salesforce/HubSpot model — fundraising pipelines, partnership tracking, community management, and early-stage sales.
Product Overview
Folk's building block is the Group — a flexible contact list that can be shaped into any pipeline or relationship view. Its Magic Fields use AI to enrich contacts from LinkedIn and the web with one click, eliminating manual data entry. The Gmail and Outlook integrations capture email activity automatically, while the Chrome extension lets users add contacts from LinkedIn, Twitter, or any website directly to Folk with enriched data pre-filled. For early-stage companies and non-traditional sales teams, Folk offers CRM functionality with the ease of use of a modern no-code tool.
Key Features
- Flexible Groups & Views: Organise contacts into custom groups with table, kanban, or list views — no rigid CRM structure to fight against.
- Magic Fields (AI Enrichment): One-click AI enrichment that pulls job title, company, LinkedIn URL, and email from public data for any contact.
- Chrome Extension: Add contacts directly from LinkedIn, Twitter, or any webpage with enriched data pre-filled — zero manual entry.
- Email Sequences: Send personalised email sequences to any contact group directly from Folk — with tracking and reply detection.
- Pipeline Views: Turn any contact group into a kanban pipeline with custom stages — for deals, partnerships, fundraising, or recruiting.
Best For
Founders, investors, agencies, and early-stage sales teams that need a flexible relationship management tool for non-standard workflows — particularly those who find Salesforce or HubSpot over-engineered for their needs.
Pricing
Standard at $20/user/month; Premium at $40/user/month. Free trial available.
Key Integrations
Gmail, Outlook, LinkedIn (Chrome extension), Slack, Zapier, Make, Notion, Airtable
Pros
- Most flexible CRM structure — adapts to any relationship type
- AI enrichment eliminates manual contact data entry
- Chrome extension for instant contact capture from any site
- Clean, modern UI with low learning curve
Cons
- Less suited for complex enterprise sales with multi-step approval workflows
- Reporting and analytics less mature than Salesforce or HubSpot
- Smaller ecosystem of native integrations
