Expandi is a cloud-based LinkedIn automation platform known for its personalised image and GIF outreach capabilities — a standout feature that significantly improves reply rates. It runs 24/7 in the cloud without requiring a browser extension, and includes smart daily limits designed to keep LinkedIn accounts safe.
Product Overview
Expandi sits in the LinkedIn outreach layer and is particularly well-suited for account executives and SDRs who want to personalise at scale. Its dynamic image personalisation (inserting a prospect's name, company logo, or LinkedIn profile image into outreach images) creates genuinely attention-grabbing messages. For RevOps teams, Expandi's webhook and Zapier support means campaign activity flows into CRM and reporting stacks without manual effort.
RevOps Jobs-to-Be-Done
- Personalised image-based LinkedIn outreach — Send connection requests and messages with dynamically personalised images or GIFs to improve reply rates. KPI: Increase LinkedIn message reply rates by 2–3x vs plain text outreach
- Smart multi-step LinkedIn sequences — Build conditional sequences that adapt based on whether a prospect accepted a connection, visited your profile, or replied. KPI: Improve sequence completion rates with behaviour-based branching
- LinkedIn + email campaign coordination — Layer LinkedIn touchpoints alongside email sequences using Zapier or native integrations. KPI: Increase total reply rate by adding social context to email outreach
Key Features
- Dynamic Image Personalisation: Automatically inserts prospect name, company, or LinkedIn profile picture into outreach images and GIFs — a proven reply-rate booster.
- Cloud-Based Operation: Runs in the cloud without a browser extension — accounts stay active 24/7 without leaving a computer on.
- Smart Sequences: Conditional sequence logic based on prospect behaviour (connected, viewed profile, replied) for adaptive outreach.
- Smart Limits: AI-managed daily sending limits per account that mimic human patterns to avoid LinkedIn restrictions.
- Campaign Templates: Pre-built campaign templates for common outreach scenarios (cold outreach, event follow-up, content engagement).
- Webhook & Zapier Integration: Push activity data to CRM, Slack, or any tool via webhooks or Zapier triggers.
How It Fits Your Stack
Primary system of record: CRM via webhook/Zapier
Key integrations: HubSpot (via Zapier), Salesforce (via Zapier), Lemlist, Instantly, Slack
Data flows: Expandi imports leads from CSV or Sales Navigator. Campaign activity triggers webhooks that push to CRM or downstream tools. No native CRM integration — Zapier is the primary connector.
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: No
- Audit logs: No
- Certifications: GDPR
- Data residency: EU
Implementation & Ownership
- Time to first value: Hours
- Implementation complexity: Low
- Typical owners: SDR, Account Executive, Growth Marketer
Cloud-based setup is simple. Image personalisation requires a brief setup using their template builder but delivers outsized results.
Pricing & Contracts
- Pricing model: Per account / flat
- Indicative range: $99/month per LinkedIn account
- Minimum commitment: Monthly
- Free tier: No
- Common add-ons: Additional LinkedIn accounts
Who It's Best For
Individual SDRs and account executives who want to personalise LinkedIn outreach at scale with creative image-based messaging.
Good fit if:
- Reps who want to stand out with personalised image/GIF outreach
- Teams comfortable using Zapier for CRM integration
- Growth teams running LinkedIn as a primary prospecting channel
Probably not ideal if:
- Teams needing native CRM sync without Zapier
- Agencies needing multi-account management from a single dashboard (HeyReach is better)
Proof & Buyer Signals
Ratings: 4.1/5 on G2 (130+ reviews)
What buyers praise:
- Image personalisation is a genuine differentiator
- Cloud-based operation is reliable
- Easy to set up
Common complaints:
- No native CRM integration — Zapier is required
- Pricing per account adds up for teams
Pros
- Image and GIF personalisation is the best in the LinkedIn outreach category
- Cloud-based — no browser extension dependency
- Intuitive sequence builder
Cons
- No native CRM integration — Zapier is required for CRM sync
- Per-account pricing model is expensive for teams with multiple reps
Often Compared With
- HeyReach — HeyReach is better for multi-account agency scale; Expandi wins on personalisation quality and image-based outreach.
- Dripify — Dripify is simpler and cheaper; Expandi offers more advanced personalisation and sequence logic.
- Waalaxy — Waalaxy is stronger for LinkedIn + email multichannel; Expandi is focused on LinkedIn-first personalisation.
