Dripify is a straightforward LinkedIn automation tool that lets sales reps build multi-step drip campaigns combining connection requests, messages, InMails, and profile views. It's one of the most accessible tools in the LinkedIn outreach category — quick to set up and easy to use without technical knowledge.
Product Overview
Dripify sits in the self-serve end of the LinkedIn automation market. For individual contributors and small sales teams, it removes the complexity of manual LinkedIn prospecting by automating repetitive outreach tasks while keeping activity within safe daily limits. Its team management features allow sales managers to monitor rep activity from a shared dashboard.
RevOps Jobs-to-Be-Done
- Automated LinkedIn drip campaigns — Set up multi-step sequences of connection requests, follow-up messages, and InMails that run automatically. KPI: Maintain consistent LinkedIn outreach without daily manual effort
- Team outreach monitoring — Track individual rep campaign performance, acceptance rates, and reply rates from a manager dashboard. KPI: Identify top-performing sequences and replicate across the team
Key Features
- Drip Campaign Builder: Visual drag-and-drop builder for multi-step LinkedIn sequences with delays, conditions, and branching.
- Auto Profile Visits: Automated profile viewing to trigger profile-view notifications before outreach — warms up prospects.
- Team Dashboard: Manager-level view of all rep campaigns, performance metrics, and lead statuses.
- Lead Management: Built-in CRM-lite for tracking lead status, adding notes, and tagging within Dripify.
- CSV & Sales Navigator Import: Import leads from CSV files or directly from LinkedIn Sales Navigator searches.
- A/B Testing: Test different message variants to identify the best-performing copy.
How It Fits Your Stack
Primary system of record: CRM via Zapier or native integrations
Key integrations: HubSpot, Salesforce, Zapier, LinkedIn Sales Navigator
Data flows: Dripify imports leads and manages campaign activity internally. Accepted connections and replies can be pushed to CRM via Zapier or native connectors.
Security & Compliance
- SSO / SAML: No
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: GDPR
- Data residency: EU
Implementation & Ownership
- Time to first value: Hours
- Implementation complexity: Low
- Typical owners: SDR, BDR, Account Executive, Sales Manager
Simplest setup in the LinkedIn automation category. Most users have a campaign running within an hour of sign-up.
Pricing & Contracts
- Pricing model: Per seat / tiered
- Indicative range: $59–$99/month per seat
- Minimum commitment: Monthly or Annual
- Free tier: No
- Common add-ons: Additional seats
Who It's Best For
Individual sales reps and small SDR teams who want simple LinkedIn automation without complex setup or agency-level features.
Good fit if:
- Individual contributors starting with LinkedIn automation
- Small teams (1–5 reps) needing a shared dashboard without heavy admin
- Teams on a budget who need core LinkedIn automation without premium pricing
Probably not ideal if:
- Agencies managing multiple client accounts (HeyReach is better)
- Teams needing advanced personalisation like image/GIF outreach (Expandi is better)
Proof & Buyer Signals
Ratings: 4.5/5 on G2 (480+ reviews)
What buyers praise:
- Easiest LinkedIn automation tool to set up
- Good value for individual reps
- Reliable daily limits keep accounts safe
Common complaints:
- Less powerful than HeyReach for multi-account
- Limited native integrations
Pros
- Fastest time-to-first-campaign in the LinkedIn automation category
- Clean, intuitive UI accessible to non-technical sales reps
- Good value at its price point
Cons
- Not built for agencies or multi-account use cases
- Fewer advanced personalisation features than Expandi
Often Compared With
- HeyReach — HeyReach is built for multi-account agency scale; Dripify is simpler and more affordable for individual reps.
- Expandi — Expandi has more advanced personalisation; Dripify is easier to set up and cheaper for straightforward campaigns.
- Waalaxy — Waalaxy adds email to LinkedIn sequences; Dripify is LinkedIn-only but simpler and cheaper.
