Copper is a CRM designed exclusively for Google Workspace users. It sits natively inside Gmail, Google Calendar, and Google Drive — automatically capturing emails, meetings, and attachments into contact and deal records without any manual data entry. For teams that live in Google tools, Copper eliminates the context-switching friction of traditional CRMs.
Product Overview
Copper's Google Workspace integration is its core differentiator: the Gmail sidebar shows the full CRM record for any email contact — their deal history, recent activity, open tasks, and relationship score — without leaving the inbox. New contacts are automatically created from email exchanges, meetings are logged from Google Calendar, and shared Google Drive files are attached to the relevant deal. For RevOps teams, Copper offers pipeline management, workflow automation, and reporting that integrates natively with Google Sheets and Looker Studio.
Key Features
- Gmail Sidebar: Full CRM record visible in the Gmail sidebar for every contact — no tab switching, no copy-pasting.
- Auto Data Capture: Automatically creates contact records, logs emails, and attaches calendar meetings — zero manual entry.
- Google Drive Attachment: Attach Google Drive files to deals directly — proposals, contracts, and NDAs linked to the right record.
- Pipeline Management: Visual drag-and-drop pipeline with customisable stages and automated follow-up reminders.
- Google Sheets Reporting: One-click export to Google Sheets with live data sync — build custom reports in the tool your team already uses.
Best For
Small to mid-size teams standardised on Google Workspace — particularly agencies, consulting firms, and professional services businesses — that want a CRM with zero data entry friction.
Pricing
Basic at $9/user/month; Professional at $49/user/month; Business at $99/user/month. Annual billing.
Key Integrations
Gmail, Google Calendar, Google Drive, Google Sheets, Slack, Zapier, Mailchimp, DocuSign, LinkedIn
Pros
- Best Google Workspace CRM integration available
- Zero data entry — everything captured automatically
- Lives inside Gmail — no context switching for reps
- Affordable pricing for SMBs
Cons
- Google Workspace only — no value outside that ecosystem
- Limited advanced features vs Salesforce or HubSpot
- Not suited for complex enterprise deal processes
