ChartMogul is a subscription analytics and revenue intelligence platform that connects to billing systems to provide SaaS companies with accurate, real-time MRR, ARR, churn, LTV, and cohort metrics. It is the go-to analytics layer for subscription businesses that need investor-ready subscription metrics without building custom data pipelines from their billing system to a BI tool.
Product Overview
ChartMogul's core value is turning raw billing system data into standardised SaaS metrics: it connects to Stripe, Chargebee, Braintree, and App Store billing data and automatically calculates MRR movements, churn cohorts, expansion revenue, and LTV — metrics that are complex to derive accurately from raw transaction tables. This removes the engineering effort of building and maintaining a bespoke SaaS metrics data model. Compared to Baremetrics (its primary direct competitor), ChartMogul has stronger support for complex billing models (tiered pricing, add-ons, usage-based overages, multiple currencies) and more sophisticated cohort analysis. Compared to general BI tools like Looker or Metabase, ChartMogul is ready out of the box — no SQL or data modelling required. Its Workflow Automation feature enables event-triggered actions from subscription data (trial expiry, churn detection) — connecting analytics to customer lifecycle orchestration. ChartMogul also integrates with CRM and customer success tools to provide sales and CS teams with subscription health context on their accounts.
Key Features
- Real-Time Subscription Metrics: Automatically calculated MRR, ARR, churn rate, LTV, and expansion revenue — accurate subscription metrics without manual spreadsheet maintenance or custom SQL.
- Cohort Analysis: Retention and revenue cohort visualisations by plan, channel, and time period — identify which customer segments have the best long-term retention and expansion.
- Forecasting: MRR and ARR forecasting based on current growth rates and churn trends — give leadership confident revenue projections from billing data.
- Workflow Automation: Trigger actions from subscription events (trial expiry, downgrade, churn) — connect subscription signals to CRM tasks and customer success outreach automatically.
- Subscriber Segmentation: Filter metrics by plan, geography, acquisition channel, and custom attributes — drill into which segments drive growth and which are churning.
Best For
SaaS founders, operators, and CFOs at subscription businesses that need accurate, real-time SaaS metrics without building a custom billing analytics data model — particularly seed-to-Series C companies preparing investor reporting or tracking product-market fit through subscription behaviour.
Pricing
Free up to $120K ARR. Paid plans scale with ARR. Contact ChartMogul for current pricing above the free tier.
Key Integrations
Stripe, Chargebee, Braintree, App Store Connect, Salesforce, HubSpot, Intercom, Snowflake, Google Sheets, Zapier
Pros
- Out-of-box SaaS metrics with no SQL or data modelling required — valuable from day one of connecting a billing system
- Cohort analysis depth and multi-currency support handle complex billing models that Baremetrics struggles with
- Free tier up to $120K ARR makes it accessible for early-stage startups before subscription analytics ROI is proven
- Workflow automation connects billing events to CRM and CS actions without additional middleware
Cons
- Focused purely on subscription analytics — not a general BI tool for custom reporting beyond the pre-built SaaS metric set
- Requires billing data to be in a supported system (Stripe, Chargebee, etc.) — companies on legacy billing platforms may need custom integration work
- Advanced forecasting and benchmarking features are paywalled on higher tiers — free plan is limited for growth teams needing projections
