Geckoboard is a real-time KPI dashboard platform designed for displaying live business metrics on office TV screens and shared displays — making key revenue, support, and marketing metrics visible to the entire team at a glance, without requiring anyone to log into a separate analytics tool.
Product Overview
Geckoboard's core use case is ambient data visibility: it is specifically optimised for displaying dashboards on large TV screens in offices, making it the go-to tool for sales floors, customer success teams, and marketing departments that want to create a live 'war room' view of key metrics. Where tools like Klipfolio and Databox are primarily screen-based dashboards, Geckoboard has invested heavily in making TV display setup simple — including direct integration with Chromecast and Apple TV, auto-rotating dashboards, and a clean layout optimised for viewing from a distance. Its 90+ native integrations cover the most common customer-facing metrics from Salesforce, HubSpot, Zendesk, Google Analytics, and Stripe. Geckoboard is intentionally simple — it prioritises ease of setup and clean visual clarity over deep data modelling capabilities.
Key Features
- TV Dashboard Mode: Optimised for large screen display with Chromecast and Apple TV support — share live KPIs on office displays without technical setup.
- 90+ Native Integrations: Pre-built connections to Salesforce, HubSpot, Zendesk, Stripe, and Google Analytics — surface key metrics without custom data pipelines.
- Auto-Rotating Dashboards: Cycle through multiple dashboards automatically on a single screen — display sales, support, and marketing metrics in rotation.
- Dashboard Sharing: Share live dashboards via URL or embed in Slack and Confluence — extend visibility beyond office screens to remote teams.
- Spreadsheet Support: Pull data from Google Sheets and Excel as a data source — include custom or calculated metrics alongside native integrations.
Best For
Sales, support, and marketing teams that want to create visible, real-time KPI displays for office environments — particularly high-energy teams like SDR floors and customer support centres where ambient metric visibility drives performance.
Pricing
Essential: from $49/month (1 dashboard, 3 users). Pro: from $99/month. Scale: from $699/month.
Key Integrations
Salesforce, HubSpot, Zendesk, Google Analytics, Stripe, Intercom, Pipedrive, Google Sheets, MySQL, Slack
Pros
- Best-in-class TV display optimisation — purpose-built for office screen deployment unlike general BI tools
- Fastest setup in the dashboard category — live metrics from Salesforce or HubSpot in under an hour
- Clean, readable design optimised for distance viewing — not cluttered like enterprise BI dashboards
- Auto-rotating multi-dashboard support maximises information density on a single screen
Cons
- Limited data modelling and formula capabilities — not suitable for complex analytical use cases
- Less flexible than Klipfolio or Databox for custom calculated metrics across multiple sources
- Primarily a display tool — requires other BI tools for deeper analysis and ad hoc queries
RevOps Jobs-to-Be-Done
- Sales floor TV dashboards for real-time motivation — Sales managers use Geckoboard to display live leaderboards, daily targets, and pipeline metrics on office TV screens — keeping the team aware of progress toward goals without stopping to check reports. KPI: Increase daily attainment visibility; teams exceeding daily targets improve by 20% when live metrics are displayed
- Support team SLA and ticket volume monitoring — Customer support leaders use Geckoboard to display live support queue metrics (open tickets, CSAT, handle time) on team screens — creating accountability and motivating agents to hit SLA targets. KPI: Real-time SLA visibility reduces ticket breach rate by 30%; agents self-regulate queue length with live display
- Executive business review dashboards — RevOps teams use Geckoboard to build clean, shareable KPI dashboards for weekly leadership reviews — pulling data from Salesforce, HubSpot, and Stripe into a single view that's always up-to-date. KPI: Leadership reviews always use current data; eliminate pre-meeting dashboard refresh preparation
How It Fits Your Stack
Primary system of record: Geckoboard (display layer) — reads from CRM, support, and analytics tools
Key integrations: Salesforce, HubSpot, Zendesk, Intercom, Google Analytics 4, Stripe, Shopify, Pipedrive, MySQL, Google Sheets
Data flows: Geckoboard connects to 60+ data sources via native integrations. Dashboards refresh on configurable intervals. Designed for display on TV screens with auto-rotation between dashboard views. Sharing links for embedding in Slack or email.
Security & Compliance
- SSO / SAML: Yes (Google SSO)
- RBAC / permissions: Yes
- Audit logs: No
- Certifications: SOC 2 Type II, GDPR
- Data residency: EU (UK company)
Implementation & Ownership
- Time to first value: Same day — connect sources and display on TV
- Implementation complexity: Low
- Typical owners: Sales Manager, Support Manager, RevOps
Geckoboard is purpose-built for the TV display use case — something Klipfolio and Databox can also do, but not as the primary design focus. Strong for offices that want always-on performance visibility without needing a BI analyst. Best for sales and support team performance displays.
Proof & Buyer Signals
Ratings: 4.4/5 on G2 (200+ reviews)
What buyers praise:
- TV display mode is excellent
- Easy to set up
- Clean and readable at a distance
- Good Zendesk and Salesforce connectors
Common complaints:
- Fewer connectors than Klipfolio
- Limited data transformation ability
- Less useful without an office display context
Often Compared With
- Klipfolio — Klipfolio has more connectors and custom formula capability; Geckoboard wins for TV display design and ease of setup for non-technical managers.
- Databox — Databox has stronger mobile dashboards and more self-serve analytics; Geckoboard wins for office TV/display-focused use cases.
- Plecto — Plecto adds gamification and incentives on top of live dashboards; Geckoboard is a cleaner pure-display tool without the gamification layer.
