Celigo is a cloud integration platform (iPaaS) designed to help business and operations teams connect SaaS applications and automate data flows without requiring dedicated IT or engineering resources. Its SmartConnectors (pre-built, configurable integrations for the most common app pairs) allow RevOps and operations teams to deploy production-quality integrations in days rather than months.
Product Overview
Celigo's approach centres on SmartConnectors: pre-built integrations for the most common business system pairs — Salesforce-NetSuite, HubSpot-Shopify, Marketo-Salesforce — that come pre-configured with the field mappings, error handling, and data transformation logic that most companies need. This dramatically reduces integration setup time compared to building from scratch in a generic iPaaS. Celigo's Flow Builder handles custom integration scenarios where SmartConnectors don't fully cover requirements, offering a visual, low-code environment for building bespoke data flows. Its integration marketplace allows teams to share templates across their organisation, reducing duplication when multiple teams need similar connections.
Key Features
- SmartConnectors: Pre-built integrations for common app pairs (Salesforce-NetSuite, HubSpot-Shopify) — deploy with minimal configuration in days.
- Flow Builder: Visual low-code builder for custom integrations — connect any API with data transformation, filtering, and error handling.
- Error Management: Centralised error dashboard with automatic retry, alerting, and resolution workflow — maintain integration reliability without engineering.
- Integration Marketplace: Share and reuse integration templates across teams and divisions — reduce duplication across the organisation.
- Data Transformation: Map, filter, and transform data between systems using visual field mapping and custom JavaScript functions.
Best For
RevOps and operations teams at mid-market companies that need to connect ERP, CRM, and e-commerce systems without IT involvement — particularly those with Salesforce-NetSuite or similar common enterprise system pairs.
Pricing
Starter: $600/month. Professional: $1,800/month. Enterprise: custom. Free trial available.
Key Integrations
Salesforce, NetSuite, HubSpot, Shopify, Magento, Marketo, Zendesk, QuickBooks, Amazon Seller, Workday
Pros
- SmartConnectors dramatically reduce time-to-live vs. generic iPaaS tools
- Strong NetSuite and ERP integration coverage underserved by Zapier/Make
- Business-user friendly — IT not required for standard SmartConnector deployments
- Good error management keeps integrations reliable without engineering babysitting
Cons
- Less flexible than Workato for highly custom enterprise integration scenarios
- Pricing is higher than Zapier/Make for teams that only need simple app connections
- SmartConnectors have coverage gaps for less common app combinations
