Boomi is a leading enterprise integration platform (iPaaS) that has been connecting enterprise applications, databases, and APIs for over two decades. Originally built by Dell and now independent, Boomi serves large enterprises with complex integration requirements — combining application integration, API management, B2B/EDI connectivity, and master data management in a single cloud-native platform.
Product Overview
Boomi's strength is breadth and depth: it handles the full spectrum of enterprise integration use cases from simple SaaS-to-SaaS connections to complex EDI trading partner networks, SAP integrations, and legacy system bridges. Its AI-powered Suggest feature accelerates integration building by recommending field mappings, transformation patterns, and process flows based on the systems being connected and Boomi's community of 20,000+ customers. Boomi's Master Data Hub provides a governed, de-duplicated master record layer that sits across all integrated systems — ensuring consistent customer, product, and account data regardless of which system was last updated. For enterprise RevOps teams managing complex tech stacks with ERP, CRM, HCM, and marketing automation, Boomi provides the integration backbone that keeps data consistent across all platforms.
Key Features
- Application Integration: Connect cloud and on-premises applications with pre-built connectors for 200+ systems — including SAP, Oracle, and Workday.
- API Management: Build, deploy, version, and secure APIs — publish to an API catalogue with developer portal and usage analytics.
- B2B/EDI Management: Manage trading partner integrations with full EDI support — AS2, X12, EDIFACT, and custom formats for supply chain and partner networks.
- Master Data Hub: Centralised master data management layer — maintain a single golden record for customers, products, and accounts across all systems.
- AI-Powered Suggest: AI recommends field mappings, transformations, and process patterns based on connected systems and community data.
Best For
Large enterprises with complex integration requirements spanning ERP, CRM, HCM, and partner networks — particularly those needing EDI, master data management, and API governance alongside application integration.
Pricing
Custom enterprise pricing based on connectors and usage. Typically large enterprise positioning. Free trial available.
Key Integrations
Salesforce, SAP, Oracle, Workday, NetSuite, Microsoft Dynamics, HubSpot, Snowflake, Marketo, ServiceNow
Pros
- Most comprehensive enterprise integration coverage — connects legacy, cloud, and EDI in one platform
- Master Data Hub solves the data consistency problem across multi-system enterprises
- 20+ years of community and connectors — mature, proven platform
- AI-powered field mapping suggestions accelerate complex integration builds
Cons
- Significant learning curve — primarily designed for integration specialists, not business users
- Less accessible than Zapier, Make, or even Workato for SMB use cases
- Pricing and licensing complexity requires significant procurement engagement
