BigMarker is a webinar and virtual events platform designed for B2B marketing teams that use webinars as a primary demand generation channel. It provides live, automated, and on-demand webinar formats alongside integrated email marketing, registration management, and CRM-connected lead capture.
Product Overview
BigMarker's positioning is as a marketing-native webinar platform: beyond basic streaming, it includes landing page builders, automated email sequences for registrant nurture, live engagement tools (polls, Q&A, chat, handouts), and built-in post-webinar conversion flows. Its integrated email marketing reduces dependence on external ESP coordination for webinar campaigns. The platform supports three webinar formats — live, automated (pre-recorded presented as live), and on-demand — allowing teams to create a content library that continues generating leads after the live event ends. Summit and multi-session event formats support larger virtual conferences. CRM and marketing automation integrations push registrant, attendee, and engagement data back to HubSpot, Marketo, and Salesforce for post-event follow-up automation.
Key Features
- Live, Automated & On-Demand Formats: Run live webinars, automated evergreen webinars, or on-demand recordings — all from one platform.
- Integrated Email Marketing: Built-in email sequences for registration confirmation, reminders, and post-webinar follow-up — no separate ESP needed.
- Engagement Tools: Live polls, Q&A, chat, handouts, CTAs, and offers during webinars to drive conversion and audience interaction.
- Landing Page Builder: Branded registration pages with custom fields and A/B testing — no external website builder required.
- CRM & MAP Integration: Sync registrant and attendee data with HubSpot, Salesforce, Marketo, and Pardot for automated post-event follow-up.
Best For
B2B marketing teams using webinars as a demand generation channel who want a single platform for registration, hosting, engagement, and post-event lead nurture.
Pricing
Plans from $99/month. Enterprise pricing for large-scale events and summits.
Key Integrations
HubSpot, Salesforce, Marketo, Pardot, Mailchimp, ActiveCampaign, Zapier, Google Analytics, Zoom, Slack
Pros
- Integrated email marketing eliminates the need to coordinate webinar campaigns in a separate ESP
- Automated webinar format enables evergreen lead generation without live presenter effort
- Engagement tools (polls, CTAs, offers) drive in-session conversion better than basic platforms
- CRM integration quality is strong for post-event automation
Cons
- More complex than Zoom Webinars for teams that just need basic broadcast capability
- Automated webinar transparency — audiences increasingly recognise pre-recorded formats
- UI design is less modern than newer competitors like Hopin or Airmeet
RevOps Jobs-to-Be-Done
- Automated and On-Demand Webinar Programs — Create fully automated webinar programs that run 24/7 — scheduling evergreen webinars at recurring times with pre-recorded content that feels live, generating leads while the team sleeps. KPI: Lead generation runs continuously without ongoing team involvement after initial setup
- Webinar-Based Demand Generation With MAP Integration — Host webinars with HubSpot, Marketo, or Pardot integration — capturing registration, attendance, engagement, and poll responses as marketing automation triggers for lead scoring and follow-up. KPI: Webinar-attendee to MQL conversion improves 30% with automated follow-up sequences
- Virtual Summit and Multi-Session Event Hosting — Run multi-day virtual summits with multiple concurrent tracks, sponsor booths, networking, and detailed attendee analytics — all on a single white-labeled platform. KPI: Virtual summits generate 500–2,000 MQLs per event with significantly lower cost vs. physical conferences
How It Fits Your Stack
Primary system of record: Marketo or HubSpot — BigMarker has deep bidirectional integration with marketing automation
Key integrations: HubSpot, Marketo, Pardot, Salesforce, Zapier, Stripe
Data flows: Registrations from webinar landing page → MAP captures and scores → event attendance and engagement tracked → post-event nurture sequences triggered in MAP
Security & Compliance
- SSO / SAML: SAML 2.0
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: SOC 2 Type II, GDPR
- Data residency: US
Implementation & Ownership
- Time to first value: 1–3 days — event setup, MAP integration, first webinar live
- Implementation complexity: Medium
- Typical owners: Demand Generation Manager, Marketing Operations, Events Team
Automated evergreen webinars are the standout feature — BigMarker offers more automation options than Zoom Webinars or GoTo Webinar; enterprise pricing; white-label options available
Proof & Buyer Signals
Ratings: G2: 4.5/5 (200+ reviews); Capterra: 4.6/5 (100+ reviews)
What buyers praise:
- Excellent automated webinar features
- Strong MAP integration
- Good for virtual summits
Common complaints:
- Pricing at higher tiers expensive
- UI complexity for new users
- Mobile experience limited
Often Compared With
- ON24 — ON24 is the enterprise benchmark for webinar-led revenue generation with deeper analytics; BigMarker is more accessible with stronger automated/evergreen webinar features
- Demio — Demio is cleaner and simpler for small team webinar programs; BigMarker has more automation and enterprise features for higher-volume programs
- GoTo Webinar — GoTo Webinar is more reliable for large audiences; BigMarker has significantly more modern features for automated and interactive webinars
