Badger Maps is a route optimisation and territory management platform for outside sales representatives — allowing field reps to visualise their accounts on a map, plan the most efficient daily visit routes, and log activity from their mobile device. It is the leading tool for field sales teams in pharmaceutical, medical device, and specialty distribution who need to maximise face-to-face selling time by eliminating wasted drive time.
Product Overview
The core productivity problem Badger Maps solves is route inefficiency: outside sales reps who plan visits manually often follow habitual patterns that leave nearby high-priority accounts unvisited and generate unnecessary driving between geographically scattered meetings. Badger's route optimisation engine takes the rep's list of accounts for the day, applies route optimisation logic, and presents the most time-efficient visit sequence — reducing daily drive time by an average of 20% and increasing daily face-to-face meetings accordingly. Its 'Check In' feature allows reps to log each visit from mobile as they arrive — capturing visit notes, contact information, and account status updates in real time without returning to the office. Badger's Lasso tool allows reps to draw a custom shape on the map to identify all accounts within a specific geographic area — enabling efficient prospecting by geographic density rather than working from alphabetical lists. Managers get territory heat maps showing visit frequency and account coverage patterns across the full team.
Key Features
- Route Optimisation: Calculate the most time-efficient daily visit sequence — reduce drive time by up to 20% and increase daily face-to-face meetings.
- Mobile Check-In: Log visits, notes, and account updates from mobile at the point of each visit — no desk-based data entry required.
- Lasso Prospecting: Draw a custom area on the map to see all accounts in that region — prospect by geographic density efficiently.
- Territory Coverage Maps: Manager view of visit frequency and account coverage across the territory — identify gaps and rebalance visit patterns.
- CRM Sync: Sync account and contact data from Salesforce or HubSpot — access CRM data in the field without dual data entry.
Best For
Outside sales representatives and field sales managers in pharmaceutical, medical device, CPG, and distribution industries that need to maximise face-to-face selling time by optimising daily routes and tracking territory coverage.
Pricing
Lone Wolf: $58/user/month. Pack: custom. Free trial available.
Key Integrations
Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, Pipedrive, Google Maps, Zapier, Box, Dropbox, Google Drive
Pros
- Route optimisation measurably reduces drive time and increases daily call volume for field reps
- Mobile-first design makes CRM logging natural at the point of each visit — improves adoption
- Lasso prospecting reveals geographic density opportunities invisible in list-based CRM views
- Purpose-built for field sales — not a general mapping tool adapted for sales use
Cons
- Limited value for inside sales or non-geographic account structures
- Per-user pricing adds up for large field sales organisations vs. flat-rate alternatives
- CRM functionality is supplementary — Badger works best alongside a full CRM, not as a replacement
