Attio is a next-generation CRM that treats customer data like a spreadsheet — fully customisable objects, fields, and views — while providing the automation and reporting power of an enterprise platform. It is rapidly gaining traction among PLG and SaaS-native GTM teams.
Product Overview
Unlike traditional CRMs that impose a rigid structure, Attio lets teams define their own data model. Contacts, companies, deals, and custom objects can be shaped to reflect how the business actually works. Real-time data enrichment, sequence automation, and powerful filtering make it easy to build reports and workflows without a developer.
Key Features
- Flexible Data Model: Create custom objects and relationships beyond contacts and deals — track anything.
- Real-time Enrichment: Automatically enriches company and contact records with firmographic and social data.
- Sequences: Automated multi-step email sequences triggered by record attributes or pipeline stage.
- Reporting: Drag-and-drop report builder with filters, groupings, and chart visualisations.
- Workspace Collaboration: Inline comments, @mentions, and shared views for cross-functional alignment.
Best For
Early-stage to Series B SaaS companies, PLG teams, and RevOps practitioners who need a CRM they can mould to their go-to-market motion.
Pricing
Free plan available. Plus at $34/seat/month; Pro at $74/seat/month; Enterprise on request.
Key Integrations
Gmail, Google Calendar, Slack, Zapier, Make, Stripe, Calendly
Pros
- Extremely flexible data model
- Clean modern UI
- Real-time enrichment included
- Fast-improving product
Cons
- Smaller ecosystem than Salesforce or HubSpot
- Advanced reporting still maturing
- Limited native telephony
