ZoomInfo is the market leader in B2B contact and company intelligence, providing access to over 100 million business contacts and 50 million company profiles. It is the primary data source for sales and marketing teams building their total addressable market and enriching their CRM.
Product Overview
ZoomInfo's database is constantly refreshed through a combination of AI data collection, community-contributed data, and direct verification. Beyond raw contact data, ZoomInfo provides intent data (tracking prospects researching relevant topics), org charts, technographic data, and buyer journey signals — giving GTM teams a comprehensive intelligence layer.
Key Features
- Contact & Company Database: 100M+ business contacts with verified emails, direct dials, and job titles.
- Intent Data: Identifies accounts actively researching topics relevant to your solution.
- Technographic Data: See the technology stack of any company to qualify accounts and personalise outreach.
- Org Charts: Visualise reporting structures to identify buying committees and influencers.
- CRM Enrichment: Auto-enrich and deduplicate existing CRM records on a scheduled basis.
Best For
Mid-market and enterprise B2B sales and marketing teams that need reliable contact data, intent signals, and CRM enrichment at scale.
Pricing
Custom pricing based on seat count and data credits. Plans typically start at $10,000–$15,000/year.
Key Integrations
Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Marketo, LinkedIn Sales Navigator
Pros
- Largest and most accurate B2B database
- Strong intent data
- Rich firmographic and technographic data
Cons
- Expensive
- Some data can be outdated
- Annual contracts with limited flexibility
