Zoom is the world's most widely adopted video conferencing platform, used by over 300 million daily meeting participants. For revenue teams, Zoom is the infrastructure for customer discovery calls, demos, QBRs, and all-hands — and its integrations with CRMs and sales tools make it a core component of the modern RevOps stack.
Product Overview
Zoom's dominance comes from its reliability, ease of use, and broad compatibility — anyone with a link can join a meeting without an account. For RevOps teams, Zoom integrates directly with Salesforce, HubSpot, and Outreach to log call activity, attach recordings, and update contact records automatically. Zoom Webinars scales to 50,000 attendees for demand generation events, while Zoom Phone provides a full cloud PBX replacement for inside sales teams.
Key Features
- HD Video Meetings: Reliable, high-quality video meetings for up to 1,000 participants with breakout rooms and co-annotation.
- Zoom Webinars: Host marketing and demand generation webinars for up to 50,000 attendees with registration, Q&A, and polls.
- Zoom Phone: Cloud PBX with local numbers in 40+ countries — fully integrated with Zoom Meetings for inside sales teams.
- AI Companion: AI-generated meeting summaries, next steps, and in-meeting coaching to capture every conversation automatically.
- CRM Integration: Log Zoom meetings and recordings directly to Salesforce or HubSpot contact and opportunity records.
Best For
Revenue teams running high-volume customer calls, enterprise sales with multi-stakeholder demos, and marketing teams hosting webinars for demand generation.
Pricing
Basic: free (40-minute limit). Pro at $13.33/user/month; Business at $18.33/user/month. Webinars and Zoom Phone priced separately.
Key Integrations
Salesforce, HubSpot, Gong, Chorus.ai, Outreach, Salesloft, Slack, Google Calendar, Outlook
Pros
- Universal adoption — customers and prospects almost always have Zoom
- Rock-solid reliability
- Excellent webinar platform
- AI Companion adds genuine meeting value
Cons
- Zoom fatigue is real — video call burnout is well-documented
- Security concerns required policy updates (though since addressed)
- Pricing can add up with Phone and Webinar add-ons
