Yesware is a sales productivity tool that adds email tracking, templates, campaigns, and Salesforce sync to Gmail and Outlook. One of the original email sales tools (founded 2010), it remains popular for its simplicity, reliability, and the fact that it works natively in both Gmail and Outlook — unlike most competitors that are Gmail-only.
Product Overview
Yesware's core workflow is straightforward: create a template library, track when emails are opened and links clicked, and run multi-touch email campaigns from directly within the inbox. Its Salesforce integration automatically logs all email activity without requiring reps to manually record anything — a significant time saver for teams with strict CRM hygiene requirements. Meeting Scheduler provides booking links like Calendly, integrated directly into the email compose window.
Key Features
- Email Tracking: Real-time open, click, and attachment view notifications — with a full activity timeline per prospect.
- Templates & Snippets: Shared team template library accessible from Gmail/Outlook — with personalisation fields and usage analytics.
- Campaigns (Sequences): Multi-touch automated email campaigns with personalisation, scheduling, and reply detection from inside the inbox.
- Salesforce Auto-Log: Automatically sync all email activity, opens, and clicks to Salesforce contact and opportunity records.
- Meeting Scheduler: Booking link with live calendar availability — shareable from the email compose window in both Gmail and Outlook.
Best For
Sales reps and account managers who use both Gmail and Outlook (or Outlook-only teams) and want reliable email tracking, templates, and sequences with Salesforce logging — without switching platforms.
Pricing
Free plan (basic tracking). Pro at $15/user/month; Premium at $35/user/month; Enterprise at $65/user/month.
Key Integrations
Gmail, Outlook, Salesforce, HubSpot, LinkedIn Sales Navigator, Slack, Google Calendar, Outlook Calendar
Pros
- One of the few tools that works natively in both Gmail AND Outlook
- Automatic Salesforce logging reduces CRM admin overhead
- Simple, reliable — low learning curve
- Competitive pricing on lower tiers
Cons
- Sequences less sophisticated than Outreach, Salesloft, or Klenty
- Analytics less detailed than modern platforms
- Product development pace slower than newer competitors
