Writer is an enterprise AI writing and content platform that allows companies to deploy AI writing capabilities across their entire organisation — with company-specific knowledge, brand voice, style guidelines, and factual grounding built in. It is designed for enterprises that need AI-generated content to be consistently on-brand, factually accurate, and compliant — not generic GPT output.
Product Overview
Writer's core enterprise differentiation is its Knowledge Graph: companies upload their own documentation — brand guidelines, product specs, compliance rules, approved messaging — and Writer's AI is grounded in this proprietary knowledge when generating any content. This means AI-generated sales emails reference the correct product features, marketing copy uses approved brand language, and legal-reviewed messaging is used accurately — rather than the hallucinated or off-brand outputs that generic LLMs produce. Writer's Palmyra models are purpose-built for enterprise content tasks (long-form writing, structured data extraction, document summarisation) and can be fine-tuned on company-specific content for even higher accuracy. Its Workflows feature allows RevOps, marketing, and content teams to build automated, multi-step AI content processes — for example, a workflow that takes a customer interview transcript and produces a structured case study in the brand's approved format. Writer's compliance features include a terminology checker that flags unapproved language and a readability checker — particularly valuable in regulated industries.
Key Features
- Knowledge Graph Grounding: Ground AI in your own documentation — product specs, brand guidelines, compliance rules — for accurate, on-brand outputs.
- Custom Palmyra Models: Fine-tune enterprise AI models on your own content — higher accuracy for company-specific writing tasks than generic LLMs.
- Workflows: Build multi-step AI content automation — ingest inputs (transcripts, briefs, data) and produce structured outputs automatically.
- Terminology & Compliance Checker: Flag unapproved terminology and off-brand language in drafts — enforce content standards across the organisation.
- Team Workspace: Shared AI workspace for the full organisation — manage prompts, knowledge bases, and workflows across every team.
Best For
Enterprise marketing, sales, and content teams that need AI writing grounded in proprietary company knowledge — particularly those in regulated industries or companies with strict brand and compliance standards where generic LLM output is insufficient.
Pricing
Team: $18/user/month. Enterprise: custom. Free trial available.
Key Integrations
Salesforce, HubSpot, Google Docs, Microsoft Word, Slack, Figma, Chrome extension, Confluence, Notion, Zapier
Pros
- Knowledge Graph grounding produces factually accurate, on-brand outputs — not generic AI text
- Custom Palmyra models can be fine-tuned for higher accuracy on specific content types
- Compliance and terminology checking makes it suitable for regulated industries
- Workflows automate complex multi-step content operations beyond simple text generation
Cons
- Enterprise pricing and setup investment required to realise full value from Knowledge Graph
- More complex to deploy than Jasper or Copy.ai for teams wanting quick out-of-box AI writing
- Custom model fine-tuning requires significant training data — less value for companies with limited proprietary content
