Wootric (now part of InMoment) is a customer feedback and experience management platform that enables SaaS companies to collect NPS, CSAT, and CES feedback at key moments across the customer lifecycle. It combines survey collection with AI-powered text analytics to turn feedback into actionable insights.
Product Overview
Wootric delivers lightweight, well-designed feedback surveys through in-app, email, and SMS channels, triggered at specific moments in the customer journey. Its AI text analysis automatically categorizes open-text responses by theme and sentiment, while its integrations push sentiment data into CRM and CS platforms to drive closed-loop follow-up.
Key Features
- NPS, CSAT & CES Surveys: Deploy all three primary customer satisfaction metrics via in-app widget, email, and SMS.
- AI Text Analytics: Automatically themes and sentiment-scores open-ended responses across large survey volumes.
- Lifecycle Triggers: Survey customers at specific lifecycle moments — after onboarding, at renewal, post-support — with behavioral triggers.
- Segment-Level Benchmarking: Compares NPS and satisfaction scores across customer segments, plans, and cohorts.
- CRM & CS Integration: Pushes survey scores and responses to Salesforce, HubSpot, and CS platforms for follow-up workflows.
Best For
SaaS customer success and product teams that want to systematically collect and analyze customer satisfaction feedback at key points in the customer lifecycle.
Pricing
Starter from $89/month. Growth and Enterprise plans available. Contact InMoment/Wootric for pricing.
Key Integrations
Salesforce, HubSpot, Intercom, Zendesk, Gainsight, Segment, Slack
Pros
- AI text analytics makes large-scale qualitative feedback actionable
- Clean, high-converting survey designs with minimal friction
- Strong lifecycle trigger capabilities for moment-of-truth feedback collection
Cons
- InMoment integration adds platform complexity for teams needing only lightweight surveys
- Advanced text analytics and segmentation require higher-tier plans
