Woodpecker is a cold email automation platform built with an obsessive focus on deliverability. Used by thousands of agencies and B2B sales teams, it automates personalised email sequences while protecting sender reputation through intelligent sending throttles, inbox rotation, and warm-up — making it one of the most trusted platforms for teams where landing in the primary inbox is critical.
Product Overview
Woodpecker's core strength is the combination of simplicity and deliverability infrastructure. Its Conditions feature allows branching sequence logic — send a different follow-up based on whether a prospect opened, clicked, or replied to a previous email. The Agency panel allows managing multiple client campaigns from a single dashboard with separate sending pools per client. Its AI-powered email assistant generates personalised icebreakers from prospect LinkedIn data, and its GDPR-compliant architecture makes it a safe choice for European outreach.
Key Features
- Conditional Sequences: Branch sequence paths based on prospect behaviour — different follow-ups for openers, non-openers, and clickers.
- Deliverability Monitor: Real-time monitoring of sending reputation, bounce rates, and spam complaint rates across all connected inboxes.
- Agency Panel: Multi-client management dashboard — separate campaigns, sending pools, and reporting per client in one interface.
- AI Email Assistant: Generate personalised icebreakers from prospect LinkedIn data and company information with one click.
- Inbox Rotation: Distribute sending across multiple connected inboxes to protect domain reputation at high volume.
Best For
B2B agencies running cold email campaigns for multiple clients, and sales teams for whom deliverability is paramount — particularly European teams needing GDPR-compliant outreach automation.
Pricing
Cold Email at $29/month (1 slot); Sales Assistant at $49/user/month; Agency plans from $79/month. Slots = connected inboxes.
Key Integrations
HubSpot, Pipedrive, Salesforce, Zapier, Hunter.io, Voila Norbert, LinkedIn, Gmail, Outlook
Pros
- Best deliverability focus of any cold email platform
- Agency panel is a genuine differentiator for multi-client operations
- Conditional sequences add meaningful logic without complexity
- GDPR-compliant by design
Cons
- No built-in dialer or LinkedIn automation (email-only)
- Less feature-rich than Outreach/Salesloft for full sales engagement
- Pricing per inbox slot can add up for high-volume teams
