Validity is the leading enterprise email deliverability intelligence platform, offering inbox placement monitoring, sender reputation tracking, blacklist monitoring, and data quality solutions for large-scale email senders. Its Everest platform is the industry standard for enterprise marketing organisations that send millions of emails per month and cannot afford deliverability failures to go undiagnosed.
Product Overview
Validity (formerly Return Path, acquired 2019) brings together the most comprehensive email deliverability data network in the industry: its relationships with major ISPs and inbox providers give it access to inbox placement and complaint data that is not available to smaller tools. Everest — Validity's flagship email success platform — provides pre-send campaign analysis (checking content, sender reputation, and authentication before sending), in-flight monitoring (real-time inbox placement data during campaign sends), and post-send reporting (detailed deliverability analysis by ISP, list segment, and sending IP). Its Sender Certification programme — a whitelisting programme that certified senders opt into — signals to major ISPs that the sender meets deliverability best practices, resulting in preferential inbox placement for certified senders at participating providers. Validity's BriteVerify product (email validation) and DemandTools (Salesforce data quality) round out a suite of data quality solutions.
Key Features
- Inbox Placement Monitoring: Track where emails land (inbox, spam, tabs) across every major ISP in real time — know immediately when deliverability degrades.
- Pre-Send Campaign Analysis: Analyse content, authentication, and reputation before sending — identify and fix deliverability risks before the campaign goes live.
- Sender Certification: Whitelisting programme that signals deliverability compliance to ISPs — preferential inbox placement at certified partner providers.
- Blacklist Monitoring: Monitor sending IPs and domains against 100+ blacklists — receive alerts immediately when a blacklisting event occurs.
- Complaint Rate Tracking: Direct access to ISP feedback loop data — track spam complaint rates by sending domain and list segment for precise troubleshooting.
Best For
Enterprise marketing organisations sending millions of emails per month that need comprehensive inbox placement monitoring, pre-send analysis, and ISP-level deliverability intelligence — and cannot tolerate significant deliverability failures going undetected.
Pricing
Custom enterprise pricing. Enterprise positioning. Contact for demo.
Key Integrations
Salesforce, Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Campaign, Braze, Klaviyo, Mailchimp, SendGrid, Oracle Eloqua
Pros
- Industry-standard ISP relationships provide inbox placement data unavailable to smaller tools
- Sender Certification programme provides measurable inbox placement improvement at partner ISPs
- Pre-send analysis prevents deliverability issues from reaching live campaigns
- Comprehensive suite covers inbox placement, blacklist monitoring, and complaint rate in one platform
Cons
- Enterprise pricing puts it out of reach for the vast majority of email senders
- Feature complexity requires a dedicated email deliverability specialist to extract full value
- Less accessible for self-service setup — primarily used by enterprise email operations teams
