Unito is a two-way data sync platform specialising in keeping project management, CRM, and collaboration tools in sync — without requiring anyone to manually update records in multiple systems. It is the go-to solution for teams that work across different tools (one team in Jira, another in Asana) and need work items, statuses, and comments to stay current in both places without building custom integrations.
Product Overview
Unito's fundamental differentiator is two-way sync: where Zapier and Make typically trigger one-way actions ('when X happens in system A, do Y in system B'), Unito maintains a live, bidirectional mirror of records between systems. When a Jira ticket status changes to 'In Review', the linked Asana task updates automatically — and vice versa. This sync extends to comments, attachments, custom fields, and sub-tasks — creating true collaboration parity across tool boundaries. For RevOps teams, this is particularly valuable for cross-functional project management: engineering work tracked in Jira stays visible to the RevOps team in Asana or ClickUp, without anyone manually duplicating updates. Unito's field mapping engine is highly flexible — allowing teams to define exactly which fields sync, which direction, and under what conditions.
Key Features
- Two-Way Sync: Bidirectional, real-time sync between tools — changes in either system update the other automatically and continuously.
- Field Mapping: Map any field between systems — statuses, custom fields, comments, attachments, and subtasks with direction and filter controls.
- Multi-Tool Workflows: Sync records across three or more tools simultaneously — Jira to Asana to Salesforce in a single configured flow.
- Sync Rules & Filters: Control exactly which records sync — filter by project, label, status, or field value to prevent unwanted data propagation.
- Audit & History: Track sync activity with a full history of changes — identify and resolve sync conflicts with a clear audit trail.
Best For
RevOps and operations teams managing cross-functional work across different project management tools — particularly organisations where engineering, marketing, and sales teams use different task trackers that need to stay in sync.
Pricing
Basic: $10/month (1 flow). Team: $50/month (up to 10 flows). Company: $100/month (unlimited flows). Enterprise: custom.
Key Integrations
Jira, Asana, Trello, ClickUp, Monday.com, GitHub, HubSpot, Salesforce, Notion, Zendesk
Pros
- True two-way sync — not one-directional triggers like Zapier
- Eliminates manual status duplication across teams using different tools
- Affordable pricing for small teams with just a few sync flows
- Field mapping flexibility handles complex cross-tool data models
Cons
- Sync latency can be minutes rather than real-time for some tool pairs
- Complex field mapping configurations require careful setup to avoid sync loops
- Less suitable for triggering actions beyond sync — pure sync use case only
