Terminus is an account-based marketing platform that goes beyond advertising to connect every marketing channel — display ads, LinkedIn, email, chat, and website personalisation — with account-level intent and engagement data. Its multi-channel approach makes it a strong choice for teams that want ABM to influence the entire buyer journey, not just top-of-funnel awareness.
Product Overview
Terminus's Data Studio unifies first-party engagement data, third-party intent signals, and CRM data into a single account view that drives targeting decisions across every channel simultaneously. When an account spikes in intent, Terminus can automatically increase ad frequency, trigger a personalised email sequence, update the rep's task queue, and personalise the website experience — all from one platform. Its Chat Experiences module adds an ABM-aware chatbot that identifies anonymous visitors by company and routes them to the right rep.
Key Features
- Multi-Channel Orchestration: Coordinate display ads, LinkedIn, email, and web personalisation from a single account-based targeting layer.
- Data Studio: Unified account health score combining CRM data, intent signals, and engagement activity across all channels.
- Chat Experiences: ABM-aware chat that identifies anonymous visitors by company and personalises the conversation in real time.
- Email Signature Marketing: Rotate targeted banner ads in every rep's email signature based on the recipient's account segment.
- Measurement & Attribution: Account-level attribution connecting ad and engagement spend to pipeline influenced and revenue generated.
Best For
B2B marketing teams running integrated ABM programmes across multiple channels who want a single platform to orchestrate ads, email, chat, and web personalisation with shared account intelligence.
Pricing
Custom pricing — contact sales. Comparable to mid-tier ABM platforms. Annual contracts.
Key Integrations
Salesforce, HubSpot, Marketo, Pardot, LinkedIn Ads, Google Ads, Outreach, Drift
Pros
- Best multi-channel orchestration in ABM — goes beyond advertising
- Chat Experiences module is a differentiator
- Email signature marketing is a unique low-cost awareness channel
- Strong measurement and attribution
Cons
- Can be complex to orchestrate all channels effectively
- Less intent data depth than 6sense
- Pricing requires sales conversation
