Marketing Automation

Insider

Cross-channel experience platform — personalise every customer journey with AI predictions.

Customer Data Platforms Marketing Automation Layer: Marketing Automation & Journeys

Writer

Enterprise AI writing platform — on-brand, accurate AI content for the entire organisation.

AI Assistants & LLMs Marketing Automation Layer: Workflow Orchestration & Integration

Litmus

Email testing and analytics — preview, test, and optimise every email before you send.

Email Deliverability Marketing Automation Function: Marketing Ops

CoSchedule

Marketing calendar and social media scheduler — organise every marketing project in one place.

Social Media Management Marketing Automation Function: Marketing Ops

Loomly

Brand success platform — plan, create, approve, and publish social content as a team.

Social Media Management Marketing Automation Function: Marketing Ops

Simon AI

Agentic Marketing Platform with the AI-First CDP for enterprise marketing teams

Customer Data Platforms Marketing Automation Layer: Marketing Automation & Journeys

Lytics

ML-powered CDP for content and media — predict behaviour and personalise experiences.

Customer Data Platforms Marketing Automation Layer: Marketing Automation & Journeys

Drift

Conversational marketing platform — engage website visitors in real time and book more pipeline.

Sales Automation Marketing Automation Motion: Sales-led

Jasper

AI writing platform for marketing teams — create on-brand content at scale.

AI Assistants & LLMs Marketing Automation Layer: Workflow Orchestration & Integration

BlueConic

Customer data platform for direct-to-consumer brands — unify profiles and activate in real time.

Customer Data Platforms Marketing Automation Layer: Marketing Automation & Journeys

Tealium

Enterprise tag management and customer data platform — collect, enrich, and activate.

Customer Data Platforms Marketing Automation Layer: Marketing Automation & Journeys

Later

Visual social media scheduling and analytics — plan, publish, and grow on Instagram and beyond.

Social Media Management Marketing Automation Function: Marketing Ops

MailerLite

Simple, powerful email marketing — at the most affordable price in the market.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Kit

Email marketing and automation for creators, founders, and solopreneurs.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Drip

E-commerce email and SMS marketing automation — powered by your customer data.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Brevo

Affordable all-in-one email, SMS, and WhatsApp marketing for growing businesses.

Marketing Automation Email Deliverability Function: Marketing Ops

Salesforce Account Engagement

Salesforce's B2B marketing automation — formerly Pardot.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

SendGrid

The world's most trusted transactional email API — sending 100B emails per month.

Email Deliverability Marketing Automation Function: Marketing Ops

Bizible (Marketo Measure)

B2B multi-touch attribution natively connected to Salesforce and Marketo.

Revenue Attribution Marketing Automation Layer: Revenue Intelligence & Analytics

Klaviyo

The e-commerce marketing platform built on your own data.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Mailchimp

Email marketing and automation for everyone.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

ActiveCampaign

Marketing automation and CRM for growth-focused businesses.

Marketing Automation Customer Relationship Management Layer: Marketing Automation & Journeys

Adobe Marketo Engage

Enterprise marketing automation for B2B demand generation.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

HubSpot

The all-in-one CRM platform for marketing, sales, and customer success.

Customer Relationship Management Marketing Automation Sales Automation