Streak is a CRM that lives entirely inside Gmail, turning your inbox into a full pipeline management tool. Unlike Copper (which has a separate app), Streak is a pure Gmail extension — your contacts, deals, and pipelines are managed as email threads grouped into visual pipeline stages, all without opening a separate application.
Product Overview
Streak's pipeline view organises email threads into Kanban-style columns that represent deal stages — drag any email thread to the next stage, add notes, set reminders, and track opens all from within Gmail. It is particularly popular with small sales teams, recruiters, fundraisers, and account managers who manage relationships primarily through email and want CRM features without the overhead of a standalone platform. Shared pipelines allow team members to collaborate on the same deals and see each other's email history.
Key Features
- Gmail Pipeline View: Organise email threads into visual pipeline stages directly in Gmail — drag to advance deals without leaving the inbox.
- Email Tracking: See when emails are opened, how many times, and from which device — with desktop notifications on first open.
- Mail Merge: Send personalised bulk emails to contact lists directly from Gmail with field substitution and open tracking.
- Shared Pipelines: Share pipelines with teammates — see each other's email history and notes on shared deals without forwarding threads.
- Snippets: Save and reuse frequently typed text as keyboard shortcuts — for common email responses, signatures, and follow-ups.
Best For
Small teams and individual professionals — sales reps, recruiters, fundraisers, and account managers — who manage their entire relationship workflow through Gmail and want CRM features without adopting a new app.
Pricing
Free plan (personal use, 500 contacts). Pro at $15/user/month; Pro+ at $25/user/month; Enterprise at $129/user/month.
Key Integrations
Gmail, Google Sheets, Zapier, Slack, Google Calendar, Google Drive
Pros
- Zero context switching — everything inside Gmail
- Email open tracking included at no extra cost
- Mail merge from Gmail is a useful outreach feature
- Free plan covers individual use cases completely
Cons
- Gmail-only — no mobile CRM app or desktop platform
- Limited pipeline complexity for enterprise sales processes
- Not suited for teams that need phone, dialer, or non-email channels
