Sprout Social is the premium social media management platform for enterprise B2B brands, agencies, and large consumer companies. Its depth of analytics, social listening, and CRM-like contact management makes it the tool of choice for organisations that treat social media as a strategic revenue and intelligence channel.
Product Overview
Sprout Social's Smart Inbox unifies every social interaction — mentions, DMs, comments, reviews — into a single, manageable queue. Its Listening feature monitors brand mentions, competitor activity, and industry conversations across the public web, surfacing insights that inform product, marketing, and sales strategy. Premium Analytics provides presentation-ready reports with cross-network benchmarking and custom metric tracking that go well beyond what Hootsuite or Buffer offer.
Key Features
- Smart Inbox: Unified social inbox aggregating all messages, mentions, and comments across every connected account for team management.
- Social Listening: Monitor brand mentions, competitor activity, and industry topics across the public social web in real time.
- Premium Analytics: Cross-network benchmarking, paid and organic performance tracking, and custom report builder with export options.
- Employee Advocacy: Built-in advocacy platform for teams to amplify brand content from personal accounts — with gamification.
- Sprout AI: AI-generated caption suggestions, optimal timing recommendations, and sentiment analysis on incoming messages.
Best For
Enterprise marketing teams, agencies, and B2B brands that need advanced social listening, detailed analytics, and professional reporting to connect social activity to business outcomes.
Pricing
Standard at $249/seat/month; Professional at $399/seat/month; Advanced at $499/seat/month; Enterprise custom. One of the most expensive options in the category.
Key Integrations
Salesforce, HubSpot, Zendesk, Google Analytics, Tableau, Canva, Shopify, Slack
Pros
- Best social listening in the category
- CRM-level contact management
- Presentation-ready premium analytics
- Strong B2B and agency use case
Cons
- Very expensive — pricing has increased significantly
- Per-seat pricing adds up quickly for larger teams
- Overkill for small businesses or simple scheduling needs
