Slack is the dominant workplace messaging platform, used by more than 200,000 paid organisations worldwide. For RevOps teams, Slack is both a communication layer and an automation hub — CRM alerts, deal notifications, pipeline reports, and approval workflows flow through Slack channels, keeping revenue teams aligned in real time.
Product Overview
Slack's channel-based structure organises conversations by team, project, or topic, replacing fragmented email threads. For revenue operations specifically, Slack Workflow Builder enables no-code automations triggered by form submissions, deal stage changes, or scheduled events. Its deep integration ecosystem means tools like Salesforce, Gong, Outreach, and HubSpot can push alerts and notifications directly into the right channel — making Slack the notification layer for the entire revenue stack.
Key Features
- Channels: Persistent, searchable topic-based rooms that organise team communication by project, deal, or function.
- Workflow Builder: No-code automation builder that triggers messages, forms, and multi-step workflows on a schedule or event.
- Huddles: Lightweight audio (and optional video) calls that start in one click — a faster alternative to Zoom for quick syncs.
- Slack Connect: Share channels with external companies — collaborate with customers, partners, and agencies in Slack directly.
- Salesforce Integration: CRM records, deal alerts, and Salesforce report subscriptions delivered directly into Slack channels.
Best For
Revenue teams of all sizes who need real-time communication, automated CRM and pipeline alerts, and a collaboration hub that integrates with their entire GTM tool stack.
Pricing
Free plan (90-day message history). Pro at $7.25/user/month; Business+ at $12.50/user/month; Enterprise Grid custom pricing.
Key Integrations
Salesforce, HubSpot, Gong, Outreach, Salesloft, Jira, Zoom, Google Workspace, Zapier
Pros
- Universal adoption — almost every tool integrates with Slack
- Workflow Builder enables powerful no-code automation
- Slack Connect for external collaboration is unique
- Excellent mobile apps
Cons
- Notification overload is a real problem without discipline
- Search degrades at very high message volume
- Free plan's 90-day history limits are restrictive
- Can be a distraction if not managed well
