Second Nature is an AI-powered sales training and certification platform that uses conversational AI roleplay to train, assess, and certify sales reps on pitches, product knowledge, and sales processes. Its AI sales simulator conducts realistic two-way practice conversations and provides immediate coaching — enabling sales teams to train at scale without live trainer involvement.
Product Overview
Second Nature's core product is its AI Sales Simulator: reps engage in a spoken or text-based conversation with an AI character representing a customer, prospect, or internal interviewer. The AI responds dynamically to what the rep says — probing, pushing back, and following realistic conversation paths. After each session, Second Nature's AI coach analyses the recording and provides detailed feedback on content accuracy, use of value-based language, objection handling quality, and conversational structure. Sales leaders can use Second Nature's Certification module to require all reps to demonstrate proficiency before making live calls — ensuring consistent message delivery across the team and providing audit evidence for compliance-sensitive industries.
Key Features
- AI Sales Simulator: Spoken and text-based conversational roleplay with AI character — dynamic responses based on what the rep actually says.
- AI Sales Coach: Automated post-session coaching on content, language, objection handling, and structure — no human trainer required.
- Certification Workflows: Require reps to achieve minimum scores before live calls — create certification programmes for new product launches or onboarding.
- Manager Dashboard: Track team practice frequency, average scores, and skill gap heatmaps — identify which reps need targeted coaching.
- Custom Scenario Builder: Build roleplay scenarios for any sales motion — discovery, demo, renewal, upsell, competitive displacement, and more.
Best For
Sales enablement teams at companies with large or distributed sales forces who need to certify rep readiness at scale — particularly for new hire onboarding, product launches, and compliance-sensitive industries.
Pricing
Custom pricing based on team size and certification needs. Free trial available.
Key Integrations
Salesforce, HubSpot, Gong, Highspot, Seismic, Zoom, Microsoft Teams, Slack, Workday, SAP SuccessFactors
Pros
- Spoken AI roleplay is more realistic than text-only alternatives
- Certification workflows ensure consistent readiness before live customer calls
- Scales training across large, distributed teams without trainer capacity constraints
- Strong for regulated industries needing training audit trails
Cons
- AI conversation realism has limits — nuanced prospect behaviours are hard to simulate
- Requires content library investment to build comprehensive scenario coverage
- Best suited for structured, repeatable sales motions rather than highly consultative selling
