Reply.io is a sales engagement platform designed for outbound-heavy teams. Its AI SDR — Jason — can autonomously handle prospecting, personalised outreach, and meeting booking, making it a powerful tool for teams looking to scale without headcount.
Product Overview
Reply.io centres on email sequencing with AI-driven personalisation. The platform connects to prospect databases, generates personalised email copy at scale, and handles reply classification automatically. Its AI SDR can conduct two-way email conversations and book meetings directly into calendars.
Key Features
- AI SDR (Jason): Autonomous AI agent that prospects, personalises outreach, handles replies, and books meetings.
- Multi-channel Sequences: Email, LinkedIn, WhatsApp, SMS, and calls in a single automated sequence.
- Email Deliverability Suite: Inbox rotation, warm-up, and deliverability scoring to protect sender reputation.
- Meeting Booking: AI-driven reply classification with automatic calendar link insertion.
- Built-in Prospect Database: Access to 140M+ verified contacts directly within the platform.
Best For
SMB and mid-market outbound sales teams, agencies, and founders who want to scale personalised outreach without a large SDR team.
Pricing
Email Volume plan from $49/month; Multichannel from $89/user/month; AI SDR add-on priced separately.
Key Integrations
Salesforce, HubSpot, Pipedrive, LinkedIn, Zapier, Slack, Gmail, Outlook
Pros
- Strong AI personalisation
- Good deliverability tooling
- Competitive pricing
- Built-in prospect database
Cons
- AI SDR quality varies
- UI less polished than Outreach/Salesloft
- Limited enterprise features
