Regie.ai is an AI sales content platform that generates personalised email sequences, call scripts, LinkedIn messages, and follow-up content at scale. It is designed for sales teams and enablement leaders who want to produce high-quality, on-brand outreach content faster than any rep could write manually — while maintaining consistency across the team.
Product Overview
Regie's Content Hub allows enablement managers to create approved sequence templates and content blocks that reps can personalise with AI assistance — maintaining brand voice and messaging consistency while allowing individual personalisation. Its Auto-Pilot feature takes this further: it autonomously researches prospects, selects the most relevant sequence, personalises each touchpoint, and sends outreach without rep involvement — functioning as an AI SDR for top-of-funnel pipeline generation.
Key Features
- AI Sequence Generator: Generate complete multi-step email sequences for any persona, ICP, or use case in minutes.
- Content Hub: Centralised library of approved messaging, sequences, and templates that reps personalise with AI assistance.
- Auto-Pilot (AI SDR): Autonomous AI agent that researches prospects, selects sequences, and sends personalised outreach without rep input.
- Call Script Generator: AI-generated cold call scripts and objection handling guides tailored to specific personas and industries.
- CRM Enrichment: Pull prospect data from the CRM to automatically personalise generated content at the field level.
Best For
Sales enablement teams and outbound-heavy organisations that want to scale personalised content creation, standardise messaging across a large sales team, or test an AI SDR motion.
Pricing
Pro at $59/user/month; Business at $89/user/month; Auto-Pilot (AI SDR) priced separately — contact sales. Free trial available.
Key Integrations
Salesforce, HubSpot, Outreach, Salesloft, Apollo, LinkedIn, Gmail, Outlook
Pros
- Full sequence generation — not just single emails
- Content Hub gives enablement control with rep flexibility
- Auto-Pilot AI SDR is a true autonomous outreach capability
- Integrates directly into existing sequencers
Cons
- Auto-Pilot quality depends heavily on ICP definition and data quality
- More expensive than single-feature tools like Lavender
- Requires enablement investment to build a useful Content Hub
