Perplexity is an AI search engine that answers questions using real-time web sources, always citing where each piece of information came from. For revenue teams, it replaces traditional search for prospect research, competitor intelligence, market sizing, and industry analysis — delivering curated, sourced answers in seconds rather than pages of links to wade through.
Product Overview
Unlike ChatGPT or Claude, Perplexity is designed as a research tool first: every answer includes source citations, and users can follow up with clarifying questions in a conversational thread. Pro Search digs deeper into topics with multi-step reasoning. Perplexity Spaces allow teams to create shared research environments pre-loaded with company context for consistent, repeatable intelligence gathering. For RevOps teams, it dramatically accelerates account research, ICP analysis, and competitive battlecard updates.
Key Features
- Real-Time Web Search: Answers backed by current web sources — always up to date, always cited, no knowledge cutoff.
- Pro Search: Multi-step reasoning that breaks complex questions into sub-queries for deeper, more accurate answers.
- Perplexity Spaces: Shared research environments with custom instructions and file uploads — for team research workflows.
- Source Citations: Every answer includes clickable citations — verify sources instantly without separate fact-checking.
- Follow-Up Threading: Conversational research threads — ask follow-up questions that build on previous answers in the same context.
Best For
Sales, marketing, and RevOps professionals who need fast, sourced research on prospects, markets, competitors, and industry trends — without manually sifting through search engine results.
Pricing
Free plan (limited Pro searches). Perplexity Pro at $20/month (unlimited Pro Search, file uploads, API access). Enterprise custom.
Key Integrations
Zapier, Slack (via API), Perplexity API (for custom integrations)
Pros
- Real-time sourced answers — no knowledge cutoff
- Citations make verification fast
- Much faster than manual web research
- Spaces enable team research workflows
Cons
- Less capable for long-form writing and content creation vs Claude/ChatGPT
- Source quality can vary — still needs human judgment
- Fewer native integrations than ChatGPT
