Clearscope

Content optimisation platform using NLP to identify the terms and topics needed to rank, helping writers produce authoritative content.

SEO & AEO Motion: Marketing-led / Inbound Pricing: Flat rate

Surfer SEO

AI-powered content optimisation platform that analyses SERP data to guide content creation and improve organic rankings.

SEO & AEO Motion: Marketing-led / Inbound Pricing: Per seat

Screaming Frog

Desktop SEO spider for deep technical site audits—crawls websites to surface broken links, duplicate content, and on-page issues.

SEO & AEO Motion: Marketing-led / Inbound Pricing: Flat rate

Moz

SEO software and data platform built around Domain Authority, keyword research, rank tracking, and link building.

SEO & AEO Motion: Marketing-led / Inbound Pricing: Per seat

Semrush

All-in-one digital marketing platform covering SEO, PPC, content, social media, and competitive research.

SEO & AEO Motion: Marketing-led / Inbound Pricing: Per seat

Ahrefs

All-in-one SEO platform for backlink analysis, keyword research, rank tracking, and site audits.

SEO & AEO Motion: Marketing-led / Inbound Pricing: Per seat

Magento (Adobe Commerce)

Magento, now Adobe Commerce, is the world's most customizable enterprise e-commerce platform — powering over $100B in annual GMV across thousands of…

E-Commerce Layer: Billing, CPQ & Revenue Management Function: RevOps

BigCommerce

BigCommerce is an open SaaS e-commerce platform used by over 60,000 merchants globally, from fast-growing D2C brands to enterprise retailers.

E-Commerce Layer: Billing, CPQ & Revenue Management Function: RevOps

Webflow

Webflow is the visual web development platform that empowers marketing and RevOps teams to build, launch, and iterate on websites and landing pages…

Web Operations Function: Marketing Ops Function: RevOps

WooCommerce

WooCommerce is the world's most popular open-source e-commerce platform, powering over 6 million online stores as a WordPress plugin.

E-Commerce Layer: Billing, CPQ & Revenue Management Function: RevOps

Adobe Acrobat Sign

Adobe Acrobat Sign (formerly Adobe Sign, part of Adobe Document Cloud) is Adobe's enterprise e-signature and document workflow platform.

CPQ & Contracts Function: RevOps Function: Sales Ops

BambooHR

BambooHR is the leading cloud HR information system (HRIS) for small and mid-sized companies, managing employee records, onboarding, time tracking…

HR Operations Function: RevOps Function: Sales Ops

SAP

SAP is the world's largest enterprise software company, with its ERP platform (SAP S/4HANA) serving as the financial and operational backbone for…

Finance Operations & ERP Function: Finance Ops Function: RevOps

Avalara

Avalara is the leading automated tax compliance platform, used by 30,000+ businesses to calculate, collect, and remit sales tax, VAT, and GST across…

Finance Operations & ERP Function: Finance Ops Function: RevOps

Monday.com

Monday.com is a visual work operating system used by over 225,000 organizations to manage projects, workflows, and cross-functional collaboration.

Project Management Function: RevOps Function: Sales Ops

Qualtrics XM

Qualtrics XM (Experience Management) is the enterprise-grade platform for measuring and acting on customer, employee, product, and brand experience data.

Customer Feedback Layer: Customer Success & Support Function: CS Ops

QuickBooks

QuickBooks is Intuit's cloud accounting platform and the most widely used financial management tool for small and mid-sized businesses globally.

Finance Operations & ERP Function: Finance Ops Function: RevOps

Microsoft Dynamics 365

Microsoft Dynamics 365 is Microsoft's integrated suite of CRM and ERP applications, used by over 300,000 organizations globally.

Customer Relationship Management Layer: CRM & Core System of Record Function: RevOps

Google Analytics

Google Analytics 4 (GA4) is the free web analytics platform from Google and the most widely deployed analytics tool on the internet.

Web & Marketing Analytics Layer: Marketing Automation & Journeys Function: Marketing Ops

NetSuite

NetSuite is Oracle's cloud-based ERP platform and the most widely adopted financial management system for mid-market companies.

Finance Operations & ERP Function: RevOps Function: Finance Ops

Shopify

Shopify is the world's leading e-commerce platform, powering over 4 million merchants from direct-to-consumer startups to enterprise brands.

E-Commerce Function: RevOps Function: Marketing Ops

Informatica

Informatica is the enterprise data management platform, providing cloud integration (iPaaS), data quality, master data management (MDM), and data…

Data Enrichment Function: Data & Analytics Function: RevOps

Beehiiv

Beehiiv is the modern newsletter platform built for serious content publishers and B2B marketers who want to own their audience relationship.

Marketing Automation Function: Marketing Ops Motion: Marketing-led / Inbound

Google Meet

Google Meet is Google's enterprise video conferencing platform, built natively into Google Workspace.

Communication & Collaboration Function: RevOps Layer: Sales Engagement & Dialers