Orum is an AI-powered parallel dialer that allows SDRs to dial multiple prospects simultaneously — connecting them to the first human that picks up and automatically dropping calls that hit voicemail. By eliminating the dead time of sequential dialling, unanswered calls, and voicemail recordings, Orum enables SDRs to have 5–10x more live conversations per day compared to traditional power dialers.
Product Overview
Traditional outbound calling is brutally inefficient: connect rates of 5–8% mean reps spend most of their day listening to dial tones and voicemails rather than having conversations. Orum's parallel dialling engine calls 3–10 numbers simultaneously, uses AI to detect live human answers versus voicemail, and connects the rep only to the humans — skipping voicemails, busy signals, and disconnected numbers automatically. The result is that a rep can have 15–20 live conversations in the same time it would take to make 15–20 total dials with a sequential dialler. Orum's live conversation coach provides real-time AI coaching cues and battle cards during connected calls, and automatically logs call outcomes to Salesforce or HubSpot with disposition codes and recordings.
Key Features
- Parallel Dialling: Dial 3–10 numbers simultaneously — AI detects live human answers and connects the rep instantly, skipping voicemails.
- Voicemail Detection: AI identifies voicemail greetings and drops them automatically — or leaves a pre-recorded voicemail drop in one click.
- Live Conversation Coach: Real-time AI cues and battle cards during connected calls — coaching without interrupting the conversation flow.
- CRM Integration: Automatically log call outcomes, dispositions, and recordings to Salesforce and HubSpot — zero manual CRM entry.
- Calling Analytics: Track connect rates, conversation time, and dials per hour by rep — benchmark performance and identify coaching opportunities.
Best For
High-volume outbound SDR teams that want to dramatically increase daily live conversations — particularly teams running cold outbound programmes where low connect rates are the primary bottleneck.
Pricing
Custom pricing based on team size. Typically $300–$500/user/month. Contact for demo.
Key Integrations
Salesforce, HubSpot, Outreach, Salesloft, Apollo, Slack, Gong, Chorus, Zoom, Google Calendar
Pros
- 5–10x increase in daily live conversations vs. sequential power dialers
- Voicemail detection eliminates the biggest time waste in outbound calling
- Real-time coaching cues improve conversion on connected calls
- Automatic CRM logging maintains data quality without rep effort
Cons
- Premium pricing — most expensive per-seat option in the dialler category
- Parallel dialling requires careful compliance management in regulated calling regions
- Less suitable for low-volume, high-touch calling workflows where thoughtful pacing matters
