Mopinion is a user feedback analytics platform that enables businesses to collect, analyze, and act on feedback from websites, mobile apps, and emails. By combining contextual surveys with real-time analytics, Mopinion helps digital teams understand why users behave the way they do.
Product Overview
Mopinion allows teams to deploy targeted feedback surveys at specific moments in the user journey — after a purchase, on a high-exit page, or following a specific interaction. Its feedback analytics dashboard aggregates responses with sentiment analysis and integrates with CRM, analytics, and project management tools to route actionable insights to the right teams.
Key Features
- Contextual Surveys: Deploy surveys triggered by user behavior, URL patterns, or specific page events for highly relevant feedback.
- Sentiment Analysis: AI-powered text analysis categorizes open feedback by sentiment and topic automatically.
- Feedback Analytics Dashboard: Real-time dashboard aggregating feedback responses with filtering, trending, and comparison views.
- Mobile SDK: Collect in-app feedback from iOS and Android users with native mobile surveys.
- Integrations & Alerts: Route feedback alerts to Slack, Jira, or CRM tools to ensure teams act on critical responses.
Best For
Digital experience, UX, and product teams at mid-market to enterprise companies who need to understand user frustrations and optimize digital journeys.
Pricing
Growth plan from €259/month. Turbo and Enterprise plans available. Annual billing discounts apply.
Key Integrations
Google Analytics, Salesforce, Jira, Slack, Microsoft Teams, Hotjar, Medallia
Pros
- Highly configurable survey triggers for precise, contextual feedback collection
- Sentiment analysis automates categorization of large feedback volumes
- Multi-channel coverage across web, mobile, and email in one platform
Cons
- Higher price point may be steep for small teams
- Advanced dashboard customization requires familiarity with the platform
RevOps Jobs-to-Be-Done
- Enterprise Multi-Channel Digital Feedback Collection — Collect website, app, and email feedback across complex enterprise digital properties — with centralized reporting and analysis for CX teams managing hundreds of feedback touchpoints. KPI: Enterprise CX teams get unified feedback across all digital channels in one platform
- Conversational Feedback Forms for Higher Response Rates — Replace static feedback forms with Mopinion's conversational survey format — presenting questions one at a time in a chat-like interface that increases completion rates significantly. KPI: Survey completion rate improves 35–45% with conversational form format vs. traditional multi-question forms
- Product and Service Feedback Analytics for CX Teams — Analyze customer feedback at scale with Mopinion's text analytics, sentiment scoring, and custom dashboards — giving CX managers actionable insights from high volumes of open-ended responses. KPI: CX teams process 10× more feedback with analytics automation vs. manual response reading
How It Fits Your Stack
Primary system of record: Standalone CX feedback platform — integrates with CRM and BI tools
Key integrations: Salesforce, HubSpot, Google Analytics, Tableau, Power BI, Zapier
Data flows: Feedback widgets deployed on digital touchpoints → responses collected → text analytics applied → CX dashboards updated → actionable insights exported to CRM/BI
Security & Compliance
- SSO / SAML: SAML 2.0
- RBAC / permissions: Yes
- Audit logs: Yes
- Certifications: ISO 27001, SOC 2 Type II, GDPR
- Data residency: EU (Netherlands)
Implementation & Ownership
- Time to first value: 1–2 weeks — enterprise deployment, widget configuration, analytics setup
- Implementation complexity: Medium
- Typical owners: CX Manager, Digital Analytics Manager, UX Research Lead
Mid-to-enterprise market; strongest for large digital properties (e-commerce, financial services, telecom) with high visitor volumes; EU-hosted for GDPR compliance
Proof & Buyer Signals
Ratings: G2: 4.1/5 (130+ reviews); strong in European enterprise digital CX
What buyers praise:
- Conversational survey format
- Good text analytics
- EU compliance
Common complaints:
- Less known than Hotjar for SMBs
- Complex setup for multiple digital properties
- Support response can be slow
Often Compared With
- Hotjar Feedback — Hotjar is simpler and includes heatmaps and recordings; Mopinion is the enterprise feedback platform with stronger analytics for large-scale digital properties
- Qualtrics XM — Qualtrics is the most comprehensive XM platform; Mopinion is more focused on digital (website/app) feedback at lower cost
- Medallia — Medallia is enterprise-scale CX management with broader channel coverage; Mopinion is a more focused digital feedback platform for mid-market teams
