Mixmax is a sales engagement platform that extends Gmail with sequences, email tracking, meeting scheduling, polls, and automation — without requiring reps to leave their inbox. It is the preferred tool for sales teams that are Gmail-native and want engagement features without the complexity or cost of a standalone platform like Outreach.
Product Overview
Mixmax's Gmail extension adds a full sales toolkit to the inbox: one-click meeting scheduling links, email open and click tracking, automated follow-up sequences, and interactive elements like polls and dropdowns that recipients can respond to without leaving the email. Its Salesforce integration automatically logs all email activity and sequence touchpoints to the relevant CRM records. For RevOps teams, Mixmax's Rules feature enables automated actions — snooze an email when a prospect doesn't reply, trigger a Slack alert when a key account opens a proposal, or auto-enroll contacts in a follow-up sequence.
Key Features
- Gmail Sequences: Multi-step automated email sequences with personalisation tokens — built and managed directly inside Gmail.
- Meeting Scheduling: One-click scheduling links that show live calendar availability — recipients book without a back-and-forth.
- Interactive Email Elements: Embed polls, dropdowns, and RSVPs in emails that recipients interact with without leaving their inbox.
- Rules (Automation): Trigger Slack messages, CRM updates, or sequence enrollments based on email events — opens, clicks, non-replies.
- Salesforce Sync: Automatically log emails, sequence activity, and scheduling events to Salesforce contact and opportunity records.
Best For
Gmail-native sales teams — particularly SDRs, AEs, and account managers — that want sequences, scheduling, and tracking inside the inbox without adopting a new platform.
Pricing
Free plan (basic tracking). SMB at $29/user/month; Growth at $49/user/month; Enterprise at $69/user/month. Annual discounts.
Key Integrations
Gmail, Salesforce, HubSpot, Pipedrive, Slack, Zapier, Google Calendar, Zoom, LinkedIn
Pros
- Lives entirely inside Gmail — zero context switching
- Interactive email elements are a unique engagement differentiator
- Meeting scheduling included — no separate Calendly needed
- Rules automation reduces manual rep tasks significantly
Cons
- Gmail only — no Outlook support
- Sequences less powerful than dedicated platforms like Outreach
- Can feel cluttered in Gmail UI with many features enabled
